memento mori

Gross Income is not the same as Profit.

Sam Raimi's Send Help, going into day 4, sits at 20mil, which is a net negative, 50% behind its 40mil budget.

Avatar, touted as the highest profiting film of all time, made a 237% net profit over its entire run.

The final Hxrry Pxtter movie made a 360% net profit.

Mark Fischbach's Iron Lung has turned a 570% net profit. In three days.

An independent, self financed, self distributed, self directed, self acted film set in one shoe-box sized room not only opened already making profits but has held #1 box office in the US this weekend and may honestly by a slim but completely doable chance hold #1 in the face of a new release by a powerhouse director and a corporate machine industry titan (Sam Raimi's Send Help, distributed by 20th Century)

Even if it doesn't, Mark just released that the projections put Iron Lung within half a million dollars of the projections for Send Help.

This is a massive massive shake up in the film industry and I would put money down that there are corporate suits out there sweating over emails, scheduling emergency meetings for Monday.

This is the second wind Hollywood needed.

30/365