The Strategy vs. Sales Conundrum
The Strategy vs. Sales Conundrum
The Strategy vs. Sales Conundrum Why Your Company Needs a Strategic Customer Profile Only customers buy. That may seem like a tautology, but it is a very pithy rule of selling. A market never buys anything. Closing a sale to a customer is the âfinal mandatory stepâ in connecting any strategy with business development efforts and sales results. So for most companies, the de facto strategy isâŚ
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