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No Website Leads to No Credibility

What does this mean?

When a client deliberately types something into Google search, the AI automatically returns the closest match. This doesn’t happen by accident. It happens because AI has already indexed website data. Be aware that AI only indexes trusted information.

Think about your own business. You have a specific service or product to offer, and you create a website for it. This is not only about visibility, but trust is built at the same time.

Harsh but true: why is a website still the strongest foundation for a business?

* Showing the seriousness of your business.

* Maintains professionalism and builds trust with clients.

* A 24/7 information provider that remains accessible.

* 100% under your control.

* It is a long-term investment.

* It ensures brand consistency.

* An invisible place to collect client data for free.

* The primary source that AI and Google rely on

While social media gains you visibility, a website earns your credibility.

The better your website is set up, the faster AI can analyse it, and the easier it is for people to find your business.

Call us today for a chat to see how we can help your business!

(+855) 096 888 7636

Happy Merry Christmas,

We would like to send our heartfelt thanks to all our clients, to the people of Cambodia, and those across the globe. May this Christmas bring everyone safe travels and good health.

May peace be with all those suffering from war around the world. May this season bring you warmth and time with the people who matter most.

What is a website TLD?

TLD stands for Top Level Domain.

Let us explain it in simple terms.

A TLD is just the last part of a website address.

It’s the part you see after the dot.

Like: website.com, website.com.kh, website.vn

Some TLDs are global.

For example, .com.

It doesn’t belong to any country. People all over the world use it, which is why it feels familiar and trusted.

Some TLDs are country-based.

.kh for Cambodia, .vn for Vietnam, .jp for Japan.

When people see these, they usually know where the business is based.

Then there’s .com.kh.

This one combines both ideas.

It says: This is a business website, and it’s based in Cambodia.

They’re just part of how the internet knows where a website belongs.

When someone types your website name, the TLD helps guide them to the right place.

Here, another simple way to think about it:

Your domain name is your business name online.

Example: www.youcompanyname.com

(”www: is for World Wide Web, “youcompanyname” is your company name, .com tells that you’re a company, and last is .kh, tells that you’re based in or from Cambodia. Using .com.kh will help boost your credibility as a Cambodia business or “made in Cambodia” signal.

That’s it. Nothing complicated.

How a Google Business Profile Looks After Verification

Once your Google Business Profile is verified, you can find your business on Google Maps. Here’s what it typically includes:

Overview

This section creates the first impression, displaying:

- Business Name & Category (e.g., Massage Spa)

- Ratings & Number of Reviews

- Opening Hours (Open/Closed status)

- Estimated Travel Time

- Quick Action Buttons → Call, Directions, Website, Save

Directory

This is the main profile page that customers see first:

- Business Name + Logo

- Ratings & Reviews

- Opening Hours

- Business Location & Map Directions

- Contact Options (Call, Website, Directions)

Reviews

This section helps establish trust with potential customers:

- Star Rating (1–5)

- Customer-Written Reviews

- Photos from Customers

- Business Owner Responses

The more positive reviews you have, the more clients will trust you.

Photos

A visual gallery that showcases:

- Shop Exterior (helps customers recognise your location)

- Interior & Decoration

- Service Areas & Facilities

- Products, Staff, & Menu Photos (Good photos lead to more clicks and visits!)

Updates

This is your business news feed, featuring:

- New Services or Products

- Promotions or Seasonal Offers

- Holiday Schedules

- Events, Tips & Announcements

About

Detailed information that addresses customer questions:

- Features (e.g., women-owned, family-friendly)

- Accessibility (e.g., wheelchair-accessible entrance, parking)

- Amenities (e.g., Wi-Fi, restroom, parking)

- Service Offerings (e.g., massage, sauna)

Note:

Each business type has different available features, so your setup may vary. However, the most critical sections will always be present.

Follow for more insightful content:

What is the difference between SEO, AEO, and GEO?

We’re sure you’ve heard a lot about SEO, AEO, and GEO.

Here comes the simplest way to understand them.

SEO - Search Engine Optimisation

Here’s how it works and what you get from it:

When you publish a blog post and use keywords in titles and paragraphs, you help Google understand the content topic. SEO also includes site loading speed, quality content, and healthy backlinks.

For example, if you post about “The best consultancy company in Phnom Penh”, SEO makes your website appear when users search keywords like “consultancy”.

AEO - Answer Engine Optimisation

This concept is much easier to understand:

You add FAQ sections with short answers, use conversational questions, and provide precise details such as price ranges, location, and services. Adding schema markup (structured data) also helps.

All the elements AI to identify your content faster and deliver it directly to users who ask those exact questions.

GEO - Geographical Engine Optimisation

This one focuses on location-based search.

When clients search for a service specifically in Phnom Penh, you need to show up.

You can achieve this by:

Creating & completing your Google Business Profile

Using local keywords like “Cambodia” or “Phnom Penh”

Adding address, phone number, and business hours

This builds trust, and you appear in local search results and Google Maps.

Another GEO? Yes! Generative Engine Optimisation

This version of GEO has become important since AI search engines like Google AI Overviews and Bing AI entered the game.

Here’s the rule:

AI prefers content that follows E-E-E-A-T → Experience, Expertise, Authoritativeness, and Trust.

To optimise for Generative GEO, make sure your content includes:

Expert knowledge & real insights

Updated and accurate data

Author/company credentials

Clear problem-solution content

This helps AI confidently reference your posts inside AI-generated answers.

How we adapt our strategy to meet Environmental, Social, and Governance (ESG)

Basic Concepts of Chiller Operation & Automation

• Air-Cooled Chiller

A machine that makes cold water using fans and outdoor air to remove heat.

• Centrifugal Water-Cooled Chiller

A large chiller that uses spinning wheels (centrifugal force) and cooling water to remove heat. Good for big buildings.

• Screw Water-Cooled Chiller

A chiller that uses two rotating screws to compress refrigerant and cool water. Strong and efficient for medium to large-sized buildings.

• Cooling Tower

A system that throws heat into the air by using water and fans. It helps water-cooled chillers stay cool.

• Chilled Water Pump

A pump that moves the cold water around the building to cool rooms and equipment.

• Condenser Water Pump

A pump that moves warm water between the chiller and the cooling tower so heat can be removed.

• Plate Heat Exchanger

A device with thin metal plates that transfers heat between two water systems without mixing them.

• Controller, VFD…

Electronics that control the system:

Controller: The “brain” that tells equipment when to start/stop.

VFD (Variable Frequency Drive): Controls motor speed to save energy.

• AHU, PAU…

Air systems inside a building:

AHU (Air Handling Unit): Pushes cool air into rooms.

PAU (Pre-Air Unit / Primary Air Unit): Treats and supplies fresh outdoor air into the building.

Don’t delay, call us today.

(+855) 096 888 7636

How a Plate Heat Exchanger Works

The setup is to save energy through a process called Chiller Heat Recovery (or Heat Reclaim). The idea is to use a Plate Heat Exchanger (PHE) to capture waste heat from a building’s cooling system (the chiller) and reuse it to preheat hot water for things like showers or taps in hotels.

Essentially, it converts waste heat into free hot water.

1. Chiller Heat Rejection

 Usually, a chiller cools the building by absorbing heat from the chilled water inside and then dumping that unwanted heat into the condenser water loop. This hot water usually goes to a cooling tower, where the heat is released into the air, basically wasted.

2. Heat Interception

 In a heat recovery system, instead of discarding all the heat, we redirect some of the warm condenser water (which can be around 85°F to 110°F or higher) before it reaches the cooling tower.

3. Using the Plate Heat Exchanger (PHE)

 The hot water flows through one side of the PHE. On the other hand, cold city water (which is for the building) flows through. The two water streams never mix, but heat easily passes between them through the metal plates inside the exchanger.

4. Heat Transfer

As the hot condenser water flows through, it transfers its heat to the cold water, raising its temperature (for example, from 60°F up to 90°F or more). The condenser water is slightly cooler, while the domestic water is somewhat warmer.

5. Boiler Boost

 That preheated water then enters the boiler or water heater, which only needs to heat it the rest of the way, perhaps from 90°F to 140°F. Since the water is already warm, the boiler doesn’t have to work as hard or use as much energy.

Why This Is Great

* Energy Savings:

 The system recovers heat that would otherwise be wasted, allowing both the cooling and hot water systems to operate more efficiently.

* Reduced Boiler Load:

 Because the boiler is doing less heating, it uses less gas or electricity.

* “Free” Hot Water:

 The chiller provides heat as a natural part of cooling the building, so you’re basically getting hot water at little to no extra cost.

Don’t wait, call us now.

(+855) 096 888 7636

3 Critical Steps to Keep Your System Running Smoothly – Master Maintenance & Troubleshoot Like a Pro!

1. System Balancing and Checking

* Test the system to make sure it’s working as it should.

* Look out for leaks, like refrigerant or pipe leaks.

* Check the flow rate and pressure. If something’s off, adjust the valves by turning the screw until the readings are correct.

2. Training and Handover

* Make sure your team knows how to operate the system properly.

* Train them on both the manual and automatic controls.

* Teach them how to read alarm codes, warning signals, and how to use a maintenance checklist to keep track of the system settings.

3. Optimising and Monitoring Efficiency

* Approach Coefficient Analysis:

Keep an eye on the Condenser and Evaporator Approach Coefficients to make sure dirt or scale isn’t building up.

* Control Checks:

Regularly check the cooling tower fan speed, which is usually controlled by the condenser water temperature sensor. Lowering the condenser water temperature can help reduce the compressor's load, making the system more efficient.

* Load Management:

Ensure your system utilises Variable Speed Drive (VSD) control. This helps adjust pump speed based on the load, saving energy and improving overall efficiency.

Don’t wait, call us now.

(+855) 096 888 7636

Discover how our CSR team & strategy cares and fosters absolute trust.

At Maset Group, we don't just throw out ideas and hope they work; we carefully develop them. Every strategy we design is to drive impactful change and make a genuine difference. Through our high-quality services and products, we ensure that our customers feel confident and satisfied with what we deliver.

Here's what we stand for

Green Solution Technologies – Supporting ESG & SDGs

We utilise Green Solution Technologies to demonstrate our firm commitment to Environmental, Social, and Governance (ESG) values, while also supporting the United Nations' Sustainable Development Goals (SDGs).

Environmental Focus

- Reducing our impact on the planet

- Improving energy efficiency

- Using resources wisely

- Cutting down waste

We utilise energy-efficient chillers, Variable Frequency Drives (VFDs), and intelligent control systems to conserve energy and reduce carbon emissions. Additionally, please take steps to conserve water and minimise pollution in our operations.

Social Contributions

- Promoting better health and safety through cleaner air and water

- Creating green jobs and offering training for sustainable, long-term growth

Governance Standards

- Running our business with honesty, transparency, and responsibility

Identifying and Maintaining a Proper Flow for the Chiller Operation

Effective System Installation, Testing, and Commissioning

Having the right materials is not enough; you also need to install everything correctly.

Sequential Operation Setup:

Configure the Chiller Operation Sequential Control to manage the starting and stopping of multiple chillers, chilled water pumps (CHWP), condenser water pumps (CDWP), and cooling tower (CT) fans according to the cooling load.

This helps ensure that wear and tear on components is evenly distributed.

Green Solution Integration:

Install the green solution device directly on the cooling tower’s open-loop piping system.

Verify that the setup works as intended, which helps attract calcium molecules and prevents the buildup of hard scale or slime inside the system.

System Balancing & Verification:

Check for any leaks (e.g., refrigerant or flexible connection leaks).

Verify that the system is operating with the correct flow rate and pressure.

Training & Handover:

Train the operating staff on both manual and automatic system sequences.

Review alarm codes, troubleshooting steps, and the maintenance checklist to ensure proper system operation.

How a Chiller System Works

Running a chiller isn’t just about keeping things cool; it’s about doing it efficiently and automatically. Here’s what that really means

Automatic Mode

- With today’s technology, you don’t need to adjust it every single time; one manual adjustment and it’s all set. Leaving it to automation, the system adjusts itself based on cooling needs.

Remote Control via BMS

The Building Management System is your robot assistant. Please turn it on, check performance, or fix it right from where you sit.

Seamless Integration

- The chiller talks to other systems like pumps and air handlers, so everything runs smoothly together.

Optimal Performance

- Smart sensors help the system deliver the right amount of cooling without wasting energy.

Efficiency

- When everything works in sync, you get the same cooling but use less power, saving money, energy, and time.

Don’t wait, call us now.

(+855) 096 888 7636

WHY HIRE A CERTIFIED GREEN BUILDING ENGINEERING MATTER FOR YOUR BUSINESS? Holds relevant degrees in MEP, (CEM), Certified, with at least 5 years of experience in MEP systems

(+855) 096 888 7636