#websitebasics

What is SEO and Why It Matters for Small Businesses

SEO stands for Search Engine Optimization. It means improving your website so it appears when people search for your products or services on Google.

For small businesses, SEO is important because it helps customers find you without paying for ads. When your website answers real questions and loads properly, search engines are more likely to show it to the right audience.

SEO includes simple things like using clear page titles, writing helpful content, improving website speed, and making sure your site works well on mobile devices.

Real-world example: If someone searches for “bakery near me” and your bakery website is optimized with the right keywords, location details, and photos, Google can show your business in the results. This can bring visits, calls, and orders without extra marketing cost.

SEO is not instant, but it helps build long-term visibility and trust online.

What is a website TLD?

TLD stands for Top Level Domain.

Let us explain it in simple terms.

A TLD is just the last part of a website address.

It’s the part you see after the dot.

Like: website.com, website.com.kh, website.vn

Some TLDs are global.

For example, .com.

It doesn’t belong to any country. People all over the world use it, which is why it feels familiar and trusted.

Some TLDs are country-based.

.kh for Cambodia, .vn for Vietnam, .jp for Japan.

When people see these, they usually know where the business is based.

Then there’s .com.kh.

This one combines both ideas.

It says: This is a business website, and it’s based in Cambodia.

They’re just part of how the internet knows where a website belongs.

When someone types your website name, the TLD helps guide them to the right place.

Here, another simple way to think about it:

Your domain name is your business name online.

Example: www.youcompanyname.com

(”www: is for World Wide Web, “youcompanyname” is your company name, .com tells that you’re a company, and last is .kh, tells that you’re based in or from Cambodia. Using .com.kh will help boost your credibility as a Cambodia business or “made in Cambodia” signal.

That’s it. Nothing complicated.

The Basics of your Website

If you’re not online, you don’t exist.

As the importance of Google search rankings and branded…

Basic steps needed before diving into designing a website:

10 Ways to Design a Good Web Site (NY Times)

All solid, and often overlooked, suggestions.

10 Principles Of Effective Web Design (Smashing Magazine)

Usability and the utility, not the visual design, determine the success or failure of a web-site.

Top 10 Mistakes in Web Design

3, 4, & 5.

Useful Tips for Effective Web Design

Don’t Break the Workflow, and Create Easily Scannable Web Pages

250 Quick Web Design Tips (Part 1) (Six Revisions)

Yep, 250 and that’s just part 1.

Website design tips

F1-5 and the R and L sections are important.