you guys all take this place way too seriously

And sometimes, you have a string of fandoms that are Actually Pretty Good. And the danger of this—the very great danger—is that when you have a string of Actually Pretty Good and even Actually Amazing obsessions, you start to believe that maybe you have taste. Perhaps you are now immune to the indignities of losing it over something mostly bad.

And frankly, it’s starting to really get on my nerves when people read “I think this thing is good. I wouldn’t change a thing about it and frankly I don’t even think there should be more canon added to it, but I am still going to write thousands of words of fic, make a cosplay, and draw fanart” and then completely misunderstand and respond with “yes I agree—I like things that are good too. But I never feel the transformative/creative fandom instinct for them because they are too good.”

compelling worldbuilding (invites interaction with the setting)

interesting gimmick (see: daemons, drift compatibility. subcategory of compelling worldbuilding)

shipping bait (duh)

original character bait (in-universe categories/factions and design elements that make it fun for people to create their own characters)

compelling narrative (invites interaction and tweaks to the storyline: AUs and fixits and so on)

basically anything that invites interaction and recombination. but fandom also has a sort of multiplying effect: the larger the interactive audience of fandom is, the more likely it is to generate ideas and works that draw in more participants. so:

If a story is charmingly bad, the desire is for more of the charming parts. More time spent with the side characters you love but got hardly any screentime, more time exploring the potential of the worldbuilding that is surface level at best. people want to fix bad art, sure, but they will only spend so much time doing so if there is something in there that they want to spend more time with