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LinkedIn Campaign Checklist [Infographic] | Social Media Today

According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement, while the platform recently crossed a new user milestone of 700 million members. And as businesses look to make a shift back to regular operations in the wake of COVID-19, you can bet that those numbers will only increase – which could make it a much bigger consideration for many marketers looking…

Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

With the holiday shopping season about to hit, all the major social platforms will be rolling out new tools and features to help businesses maximize their seasonal promotions, and ideally, re-coup what they can after a massively interrupted year.

This week, Pinterest has outlined its latest toolsto help businesses tap into the rising number of online shoppers, many of whom are now using…

7 Reasons To Invest In Video Content In 2020

September 29th, 2020 Marketing Luke Fitzpatrick

Video content can combine information and entertainment more easily than ever before. The challenges in creating video content that seemed insurmountable less than a dozen years ago have been overcome with developments in technology. The…

Facebook’s Removing its 28-Day Attribution Model for Conversions from Ads

Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period.

Facebook’s attribution models enable advertisers to measure specific responses to their campaigns, based on rules set by the advertiser. 

“For example, if you were to select…

How Pinterest is Fueling Inspirational Ideas with Story Pins

September 29th, 2020 Marketing Erica Perry

On the heels of breaking its daily download record and earning a top spot on the App Store rankings due to the release of iOS 14 and flurry of home screen design ideas, Pinterest is taking major steps to connect creators and Pinners around…

Facebook Launches Accounts Center to Better Connect its Cross-Data and Payment Systems

As it looks to make a bigger shift into eCommerce, Facebook is also working to streamline its payments processes, in order to make it as easy as possible for users on both Facebook and Instagram to quickly make purchases based on posts and ads in each app.

That appears to be the main motivation behind Facebook’s new Account Center option, which will enable users to connect and authenticate…

How Reddit’s Tiered Ads are Promoting Brand Safety

September 29th, 2020 Marketing Erica Perry

In recent years, privacy has extended beyond the topic of risk management. It is vital to a company’s reputation and a central component of brand building and strategy. More than ever, especially in the wake of these past several months,…

Facebook Announces New Publisher Partnerships to Bring More Content to Messenger’s ‘Watch Together’ Feature

With people looking for new ways to connect amid the COVID-19 lockdowns, Facebook recently announced a new ‘Watch Together’ feature for Messenger, which enables Messenger users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends at a time within the app.

As you can see in this sequence, with ‘Watch Together’, users can simply choose from a selection of video…

LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

LinkedIn has added some new measures designed to better protect users from inappropriate comments and content, while it’s also updated its Professional Community Policies to better reflect member expectations of professionalism and respect in communications across the platform.

First off, on individual content warnings and actions – from this week, LinkedIn members who have had their content…

TikTok Launches ‘Elections Guide’ in the US to Provide Users with Accurate, Timely Voting Information

With the US Presidential Election now only 34 days away, TikTok has this week announced its new ‘Elections Guide’, which will help connect its users with authoritative voting information, and limit the spread of misleading reports and updates via the app.

As you can see in these screenshots, TikTok’s Elections Guide will prompt eligible US users to register for the poll, while also providing…

17 Top Video Ad Makers to Increase Sales and Conversions

Video marketing and video advertising are powerful strategies that are popular and getting more popular year after year. But creating high-quality video ads takes a lot of work. That’s why we’ve put together this list of the top video ad makers you can use to create engaging and impactful video ads that will resonate with your target audience and get you the conversions you need.

You may be…

8 Best Courses to Learn How to Make Money Online

You’re stuck at home. You’re bored out of your mind. Nothing is keeping your attention anymore. You hate your routine, and you want a new perspective. You want to stir the pot in your brain a bit to ease your nerves. It’s time to get creative. 

You look up how to make money online. You could always use extra money to pay off your debt, increase your savings, or invest more. 

So after you clean…

7 Email Marketing Strategies You Can Use to Get Real Results

Despite the cyclical cry of “email marketing is dead” by marketing writers pushing the next big thing, email marketing is still one of the most powerful marketing strategies around. With email, your brand can reach leads and customers on a more personal level to build those ever-important relationships you’ll need to move them through your sales funnel. And, email marketing has an incredible…