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Like, so much of modern capitalist marketing is the construction of these superficially personal narratives. Giving the sense, not only that the brand fits in with your identity, but that it is almost a sentient individual itself that has a personal relationship with you. Corporations have personalities. They want to be your friend, and the reason that the entire internet economy runs on the currency of data right now is that the only way to prop up the illusion that they care about you is by already having the information about you that real people would gain by paying attention

But the only way they can collect and sort all that data is with computers, without any actual humans involved past setting up the parameters and pressing “go.” And computers are fucking idiots.

someone: knocks on my door 

me: