One of my favourite things about Helluva Boss (and this is me being 100% genuine) is how much it reminds me of a fanfic written of a much worse, early 2000s, low-key homophobic, show á la supernatural and the ilk. Like, it does really hit that very spesific nostalgia of reading slash fics instead of doing homework in 2007.
Somewhere out there is an alternate universe where Helluva Boss is a show released in 2005 by a guy who wanted to amass an audience of edgy college-bros, but is shocked and disgusted to find out that 90% of the fandom consists of embarassing teenage girls who write slash fics on FF.net about it.
In that show, Blitzø is supposed to be a tough-rough heterosexual in the model of Dean Winchester, while the entire fandom is busy writing deep-dives about why he is actually in the closet pansexual.
Moxxie fulfills the role that Sam Winchester did in Supernatural, which is the very quintessential 00s metrosexual. Blitzø keeps teasing him about how his wife clearly wears the pants in the relationship, and Moxxie constantly has to be annoyed about it: "Just because I like musicals doesn't mean I'm gay!" His heroic moment is when he gets to be a badass and rescue Millie, who swoons in his arms, and the audience is assured that just because Moxxie is a bit of dweeb, doesn't mean that he can't take care of his woman and be REAL MAN.
Blitzø is constantly flirting with Millie, while there is also a running joke about people confusing him and Moxxie for a gay couple, and instead of being normal about it, they do the spn/Sherlock routine and drag the denial on for about three minutes too long, which just makes it sound like Blitzø really wants to fuck Moxxie. It's basically an fandom-wide accepted headcanon that Blitzø wants to have a threesome with both M&Ms. The creators are disturbed, apalled, and confused as to how anyone could arrive in such a conclusion.
Stolas is the queer-coded antagonist, whose status as the big villain changes according to who happened to be writing the episode. Sometimes he's a genuine threath, seeking to get his stolen book back from Blitzø. Sometimes, for very contrived plot reasons, he needs Blitzø's help with something or another, and leverages the book to get him to do his dirty work. And sometimes he's written as basically a comic relief character, this effeminate dandy who tries so hard to be a big, bad, demon, but then immediately gets slapped around by his much more domineering wife. The fact that he can't satisfy/control his wife is always written as a joke where Stolas is the punchline. The question of: Why doesn't he just take his book back? Which the plot has danced around in more and more confusing ways, has by the fandom been solved with the simple: 'they're secretly fucking off-screen' theory.
And god help the 13-years-old who makes the mistake of mentioning Stolitz to the creators on a con-panel, because she's about to get the public humiliation of a lifetime by the writers and actors, who are not afraid to mock the "delusional tumblrinas" in front of everyone, and with open malice.
Asmodeus is always seen surrounded by busty, half-naked, women, but he did once say that he's "quite flexible" when it comes to sex, which the fandom celebrated as finally getting a confirmed, canon, queer representation on the show. Fizzarolli is his bussiness partner/employee/it's never really made entirely clear, who desperately wishes that some of Asmodeus' charm would rubb on to him out of sheer proximity, but the whole joke is that he's a desperate, unfuckable, disabled, clown, so no matter how hard he tries, women will just never want him. The fact that Asmodeus seems to genuinely enjoy his company, has made the entire fandom convinced that the aloof, horny, sex-symbol is secretly, madly, deeply in love with the clown. He just has to hide it, because of his status, the entire, delusional, fandom desperately headcanons.
Loona's relationship with Blitzø is very uncomfrotable, because while it is implied that he gave her shelter when she was younger, he also sometimes ambigiously flirts with her. The fandom refuses to engage with those scenes and instead writes Blitzø as an overprotective dad.
Half-way through the show, Millie gets fridged.
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