Since we’re talking about queerbaiting, here’s my two cents. I like to rank and explain queerbaiting with some classic tumblr shows, namely: Merlin, Supernatural, and Sherlock. I like to do this because they have different levels of queerbaiting. Start with Merlin which, I would personally argue, doesn’t really have any. Sure, there’s two guys who get really close emotionally and one spends the fourth episode of the first series moaning the other’s name in a bed, but the show itself never actually addresses it. Merlin is always incredibly clear that the characters are straight. The show puts constant and consistent effort into buying the straight relationships and while it will put the two guys in emotionally and physically charged situations which come off as homoerotic, the show never actually plays on that energy past friendship and doesn’t really ever acknowledge it. Thus, I wouldn’t call it queerbaiting. You as a viewer can see queer tones in it, and trust me, I do, but the show itself never really intentionally addresses those queer tones and thus, I don’t really think they promised me anything of the queer nature.
Now Supernatural, we get a bit more queerbaiting-y. Obviously eventually Cas came out as some kind of queer (and immediately got sent to super hell but I’m hear to talk about queerbaiting, not bury your gays) but I wouldn’t be the first person to point out that Dean comes off as wildly bisexual. Not just in his interactions with Cas, but in other areas too. The show will regularly go out of its way to make Dean show interest in some girl but it also often references the queer vibes the characters have. Other characters will make jokes, Dean himself will make jokes, Dean will talk exuberantly about Dr. Sexy or whatever his name is and Sam will give him a look and you, the audience, are supposed to find it funny and out of character that super masc Dean is so excited about a male doctor in cowboys boots. The show never actually full on states Dean’s queerness but boy is it brought up as a joke a lot. Now, I did not watch all of the last seasons of Supernatural so someone can correct me if I’m wrong but I don’t believe the show ever goes so far as to, like, promise something. Sure, they will joke about Dean being queer but whenever there are serious moments, real plot threads, his bond with Cas will often be a focal point but any romantic or sexual vibe is never addressed or really referenced in any solid way. It also pays up on one half of that (in a terrible way but they still did it) so I feel like it’s kind of queerbait-y but not, like, egregious in it. I don’t really think Supernatural ever promised anything but it’s undeniable that the queer-ness was there in the text of the show instead of just fan interpretation.
Now, to my mortal enemy, Sherlock, the most queerbait-y show to ever queerbait. The first two seasons of Sherlock have not a single episode where someone doesn’t mistake John and Sherlock for queer or accuse them of being queer. Obviously John always replies that he’s straight but none of that takes away from the fact that every single episode, the writers stop to look you, the viewer, dead in the eye and say “aren’t these two kind of gay?” It will happen multiple times an episode sometimes, it’s insane the number of times they make the joke over an only six episode run time (if I’m remembering the Sherlock episode number right). They even have god’s most special boy, Sherlock, a man who is slightly off once in the first episode and then never again, look at John and interpret him as queer, something they show him doing to Moriarty later with accuracy. Sherlock, the show, has the audacity to wink-wink-nudge-nudge you at least once an episode about the queer overtones and then, when the next season has John getting married and a huge section of the fan base was like “what the fuck” even though it’s in the books, they had the audacity to be like, “what are you talking about, we’ve always been writing straight guys”, which, no, they were not. They might have been intending to but every single episode, the homoeroticism is brought up, not by me, an analyzing fan, but by the show itself. That’s some fucking massive queerbaiting right there and honestly, one of the most clear cut examples I’ve seen.
It’s worth doing an honorable mention that I still remember when Voltron brought out Shiro’s dead partner (I did not watch the show past a certain point so boyfriend, husband, whatever he was) and a bunch of people were talking about queerbaiting which that explicitly is not. As I mentioned above with Castiel, having a gay character and then killing them is not the same thing as queerbaiting, it’s its own can of worms. That’s just having a problematic queer character or queer representation. Also having a queer character not end up in the ship you like or not end up with anyone at all is also not queerbaiting.
I haven’t watched Stranger Things in forever but it seemed like they implied Will (hope that’s the right name for the kid) was gay and then had him admit to being gay. Seems like they didn’t do the best job of it but, once again, that’s a different problem than queerbaiting.
So anyways, next time you’re thinking, is this queerbaiting? evaluate your TV Show of the scale of Merlin to Sherlock. Are you bringing a homoerotic interpretation as a viewer or are the writers actually promising you a queer character within the text of the show?