Kevin R Foote

The Economist Magazine has a fresh perspective on the value of the “Internet of things”

The Economist take a different tact on describing the Internet of Things and the value-exchange between consumers and corporations.  And, of course the view is from an economic perspective. The old form of capitalism based on built-in obsolescence is giving way to a new one in which products get better after they are bought

The internet of things will bring makers closer to customers

  Source:…

PowaBand aims to integrate physical exercise into computer gaming by using a wearable monitor and points system

From the innovation experts Springwise http://www.springwise.com/

Virtual, interactive gaming has proved an excellent tool for encouraging physical exercise. We have seen a number of platforms — such as Timi Run Everydayand Step Ahead:Zombies— combine outdoor exercise with in-game…

7 Consumer Trends to Run with in 2014

Remember, the lazy will not inherit the earth in 2014.

Pepsi Max: Augmented Reality Bus Shelter Ad 

Very cool.  A interested take on blending digital with physical while standing around waiting for a bus.  Something to do other than read CNN, check social feeds, and email while standing around.

Pepsi Max: Augmented Reality Bus Shelter Ad | Digital Buzz Blog.

Kevin R Foote published and article on WordPress.

Except for being potentially distracting for engrossed drivers, the platform provides a heightened awareness and a benefit beyond anything of the sort before. I’m highlighting it, because of the obvious power in connecting the physical and virtual.

Pushing the boundaries of the overlap of our physical and digital lives? Check!

Clearly, it is popular because of its utilitarian value – but what I find fascinating is how it resonates emotionally with its users.  This is one that Robert Scoble would rather die than live without (article in readwrite.com). There is something going on here that is much more than value as a real-time traffic advisor, navigator, and map – Waze plays to human psychology, behavior, and basic desires.

If we “map” Waze against some fundamental desires the picture becomes clearer:

We want to be in control | Waze empowers its users

We want to win, we want recognition | It utilizes gamification and rewards participation

We strive to understand the complex | It cleverly distills multiple layers of information in a manner similar to how we naturally view our environment

We want to play |  Waze is fun!

Think about this the next time you find yourself emotionally attached to an app.

SEE REAL ANIMALS TURNED INTO EERIE STATUES BY A CHEMICALLY CHARGED LAKE