Kelly Small

POUND IT

Shop Hunting Tuesdays: PlayType  

In 2010, the Danish brand and design agency e-Types established their own type foundry, Playtype. Featuring expert-level typeface design, Playtype creates custom-made typefaces for brands and corporations, and has an extensive library of fonts available to individuals or graphic companies. For any project, Playtype believes in distinct and unique typefaces as the main ingredient in strong, modern visual identities.

Besides the corporate business and online type foundry, Playtype also has a flagship store in Copenhagen, an online store, and more than 150 reselling stores around the world distributing Playtype posters, mugs, and more.

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