[for the record.]

Carolina Milanesi, an independent technology analyst, said Google is trying to make its cash cow business — search — richer and more personalized, and it will make shopping easier. But there is a risk that users may have fewer choices about what to click. "Right now it's: I ask a question, I get a bunch of answers and I feel that I'm in control as to which answer I take, or if I'm looking for something, which product I'm going to end up buying. That is going to be less so going forward," she said. Milanesi envisions AI-enabled search and agents proposing products to consumers — perhaps even those they have requested — but with less clarity or choice around where it's coming from. "If you're going to say: 'I want a pair of Jordans, go find them,' you're not necessarily sure what steps have been taken and whether the AI has used a source or a store that was paid for and therefore came up in the search results," she said, "or if AI actually went and did their due diligence and picked the best for me as a customer."

And here's one from Time magazine (May 20, 2026):

While Google already has “AI Mode,” the company will now power the whole search bar through its new Gemini 3.5 Flash model.  Instead of the classic list of blue links, Google Search will now also generate a custom page with an AI-generated summary of what you’re searching about, which will then trigger a conversation with AI Mode on the main page, allowing users to ask follow-up questions—similar to the kind of layout you would see when opening ChatGPT.

And a little more from Time's article on how this may affect the websites that we are trying to search for:

What a privilege it is to show signs of aging.

What a privilege it is to not have passed at a young age.

What a privilege it is to have smile lines, wrinkles, graying hair, healing scars, and other signs your body has lived for years.

Instead, it’s doing exactly what it was designed to do, as a Large Language Model: it’s stringing a whole bunch of sentences and paragraphs together as an ultra-sophisticated autocomplete.

Sometimes those ultra-sophisticated autocompleted sentences, when interpreted by humans, will appear to be true. Other times, they will appear to be false. The AI itself has no idea whether its outputs are true or false—in fact, it has no idea what “true” and “false” mean, or what anything means. It’s just a pattern-recognition algorithm going “This word often follows that word in this context” a few dozen or hundred times in sequence until it finally goes “This word often ends things in this context” and stops.

i saw somebody say “what if you’re gone and i haven’t become anything yet” and basically that broke me on a random thursday evening

Learn how to reduce your resistance against the things you know you have to do.

You don’t have to like it or enjoy it. You just need to stop avoiding, delaying, or ignoring what you know to be in your best interest.