Mastery Journal

Putin’s Puppet and His Republican Dilettantes

Recent revelations that Russian intelligence operatives hacked and disseminated documents from the Democratic National Committee and John Podesta, Hillary Clinton’s campaign manager, in an effort to sway the election for Donald Trump should evoke strong denunciations from elected officials. Sadly, that is not the case.

When informed of the efforts by Russian intelligence, Republican Congressional…

Ten days into the new reality and we have some idea what the Republican Congress is planning to do. It ain’t pretty, especially if you are dependent on Medicare and Social Security. Listen closely and you will hear the clarion call of privatization. It’s spelled out in Paul Ryan’s conservative vision, “A Better Way.” Lamar Alexander, Chairman of the Senate Health, Education, Labor, and Pensions…

News reports from Trump land find the transition team in disarray. Trump has replaced Chris Christie with conservative wunderkind and Vice President elect Mike Pence. Christie had incurred the wrath of Jared Kushner, Trump’ son in law, for prosecuting and convicted  his father Charles Kushner, for corruption, when Christie was the US Attorney for New Jersey. How Mike Pence came to be Trump’s Vice…

Today, a week into the Trump transition, a subject that has been bubbling beneath the surface is about to emerge. Donald Trump has a court date on November 28, to answer fraud charges brought by former students of Trump University. Mr. Trump has questioned the impartiality and judgment of the presiding judge, Gonzalo Curiel, claiming his Mexican heritage prevents the judge from being an impartial…

Mr. Trump has begun filling the positions within his administration. The reality of his election win still has not settled into the consciousness of some of his opponents. So, as demonstrations continue, it would be more effective to assess how the Democrats and Liberals managed to disenfranchise the working class people who were once the bastions of the party.

This is the party of FDR, Social…

Sunday is traditionally a day of rest. Not in America. For a lot of working class people, Sunday is just another day. They arise early and head out to serve the millions of American consumers who spend their weekends shopping. From state to state, shopping malls open their doors for eager shoppers lured by discounts and price specials.

The hidden reality is that most of these workers can’t afford…

Where to Begin? Yesterday Trump announced his transition team. Among those selected are Myron Ebell, a climate denier as EPA Administrator, Rudy Giuliani as Attorney General, and Newt Gingrich as Secretary of State just to name a few. He also has chosen billionaire entrepreneur Peter Thiel as an advisor as well.

What is interesting about Mr. Thiel is his unusual views on capitalism, democracy and…

And so it begins. Speaker of the House Paul Ryan, has indicated in news interviews that Medicare reform“would involve transforming Medicare from a largely single – payer federal program to a private model where seniors would receive federal subsidies to buy private insurance – similar to the subsidies available to younger Americans who can now buy insurance on the ACA – mandated state…

So, for the second time in the last five elections, a Republican candidate for president has won without winning the popular vote. What is interesting is the reaction from the two Republican leaders in the Congress. One, the Speaker of the House, Paul Ryan, who had demurred in his support for the President elect, was giddy at the notion that he could pass any legislation onto the neophyte…

Revenge of the Angry White Guys

No one would admit it; no, of course I’m not voting for Trump they would say. But deep down, they relished his abrasive, brash defiance. They basked in his politically incorrect attitude. They silently cheered his attack on the establishment that fostered the decline of their lifestyle, the closing of the factories and mills that employed them, and rooted him on silently as he attacked the…

Now that we are fully immersed in the 2016 campaign for President, with candidates announcing on both sides, the questions asked of these candidates are as diverse as the candidates themselves. What has become clear is that both sides are in a race to claim the populist position. This may seem strange, considering the millions of dollars in campaign contributions both parties take from wealthy…

Developing Internet Marketing and Measurement Guidelines

Understanding Business Objectives What are your business objectives? According to Avinash Kaushik*, they should be: Doable Understandable Manageable Beneficial When fleshing out your business objectives, they must be rational. Expecting to realize a 20% increase in revenue in the first month is not only “dumb” in the truest sense of the word, but is completely unrealistic. By using the “DUMB”…

Once A Ranger Fan, Always A Ranger Fan

Last night, the New York Rangers were eliminated from the Stanley Cup Eastern Conference finals: Again! This year’s playoffs were a slow death of a thousand cuts. The inevitability of the loss made it all the more painful. After a successful regular season where they earned the President’s trophy for the best record in hockey, they once again failed to score in a consistent manner in the…

Here are several examples of work done in pursuit of my Masters Degree: Internet Marketing Action Plan Brand Influencer Program Click Fraud Consumer Generated Content Local Search Engine Optimization Public Relations Goals Persona Goals and strategies

What Web Analytics Can Do For You

Web analytics is more than squeezing out insights from your clickstream data. It is the screenplay of your Internet movie. It is the plot of your online novel. It is the melody of your online symphony. Web analytics answers the what, who, why, and where of your Internet presence. It tells the story of your site, and the visitors who land on your site. It answers the questions of what they are…

Memorial Day: Celebration and Remembrance

Today, as we celebrate Memorial Day, while watching a parade, drinking a frosty cold beer, or feasting on those luscious spare ribs, hot dogs, and burgers, it is fitting that we take a moment to remember why we celebrate this hallowed day. Today, we celebrate the bravery and sacrifice of those men and women who gave their lives to protect and defend our freedom. A Proud Heritage For me, it is a…