#findability

Critique de livre Ambience Findability – Architecture de l'information pour les âges

Peter Morville est le président d'un important cabinet d'architecture de l'information et le responsable ultime d'un concept qu'il appelle «trouvabilité». Dans son livre de 2005 Findabilité ambiante, il explore l’architecture de l’information et la navigabilité sur le Web, concepts qui deviennent de plus en plus cruciaux pour toute entreprise ou organisation.

Ces idées sont certes reprises dans…

Web Design and Usability

I set up during our PDL class three mastery journey goals for this class: improve my technical and conceptual knowledge in web design, Create a usability checklist  to reach marketing goals, and Understand relationship between Web design and influence of search  engines. This class has truly helped me to reach these goals through its contents, the different weekly assignments and discussions, and the insights given by the Professor. I have discovered so many new concepts in web design I was not aware of prior this class such as: findability, information scent, information foraging, etc. These concepts have allowed me to reach my first goal of improving my technical and conceptual knowledge in web design. I have performed the usability test of a website, the analysis of a homepage, the usability and information of the main navigation of a website, the evaluation of different inner websites of a site. These different activities allowed me to know what items I should add while creating my usability check list to reach the marketing goals of any campaign I will set up in the future.  I learned that you can have a great website with epic content, but if users and search engines cannot find that content, it will ne difficult for the company to get traffic, convert visitors to customers, and then make a sale. Usability allows visitors to easily navigate through your website, and accomplish their goals. Findability allows your web team to create a site that can be easily found both by users and search engines. Knowing how these concepts work allowed me to reach my third goal which was to understand the relationship between web design and influence of search engines.

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This is an excellent article about “Findability” a concept that it should be incorporated and apply by web teams when they are creating a website. 

This is the first time I hear about the concept, and after reading this article, I have realized that “Findability” has been always there but I never knew the proper term and I thought findability was SEO.

I believe each member of the web team needs to acknowledge that “findability” is vital when building a website. What does a user can do if he or she does not find the proper content on a website?

Reference

Ambient Findability

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be “findable” in this day and age? This eye-opening new book examines the convergence of…

What We (Don’t) Learn From Eye Tracking by Jennifer Romano Bergstrom, Facebook, @romanocog

Live note taking from the UXPA webinar. Any errors are my own.

Traditional user experience UX measures – first click accuracy, task accuracy, time to complete tasks, click patterns, conversation rates

Self report measures include difficulty ratings, satisfaction ratings, think aloud protocols, debriefing interview

But these use a filter, people can think about what they want to share with us,…

Here it is….the heavyweight match! I’ve also thrown in the concordance for good measure.

So the story goes….an analysis of various tools reveal potential successes in findability. The more complex the technical documentation, the more accuracy and timing factor into content retrieval events.

This pretty much sums it up. More examples will follow soon.

My goal for the Web Design and Usability Class was to learn all aspects of Web designing, Web standards, Web interface, and Web usability.

With this class I learned how to analyze a business homepage and dissect the strengths and weaknesses and how to make improvements for a more effective website. I also learned how to create a usability test and observe how visitors navigate the website to validate if the website is used as intended. I learned how to devise strategies on correcting usability issues.

 I also learned how critical is “findability” and the importance on search engine optimization. I learned how to analyze a business website to verify if crucial information on the website is easy to find by visitors. If a visitor is unable to locate important links, it can cause a loss of a potential customer.

 The lessons learned from this class will help me take my business website to a higher level. I will generate usability tests as well as analyze any “findability” or SEO issues and create a strategy to correct any findings.

 According to Steve Krug, in his book, Don’t Make Me Think, a website should be designed with the visitor in mind. Krug states that the majority of visitors usually scan through pages and not really read the pages.

 Just as Krug states that we must test our web pages, in Ned Snell’s book, Teach Yourself to Create Web Pages, testing is a very crucial component. That said, I will put in practice testing our website for usability, “findability”, and how effective is our SEO. Credibility and trust is important to gain from our consumer. (P.B.Lowry, D.Wilson, W.Haig, 2014)

Robert Greene in his book, Mastery, states that one of the strategies to obtaining mastery is to widen your vision. With this class my vision is widened and I will continue in my pursuit towards achieving mastery.

  References:

Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.

 Lowry, P. B., Wilson, D. W., & Haig, W. L. (2014). A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust. International Journal Of Human-Computer Interaction, 30(1), 63-93.

 N. Snell. (1999). Teach yourself to create web pages. [Sams Publishing]