JesseGrillo.com

The way choices are presented influences the decisions a potential customer will make about them.

Position the desired option as easy, simple, beneficial, and requiring little effort.

https://jessegrillo.com/choice-architecture #marketing #marketingdigital #marketingtips #marketingstrategy #marketingonline #digitalmarketing -

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👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery

Membership includes access to hundreds of video marketing lessons and it's only $19.99 a month.

👉 Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar

Potential customers are more likely to comply with a request if it's accompanied by a reason.

Tell customers why they should take a desired action, even if it seems obvious to you. Provide a good reason, but it does not have to be an amazing one.

https://jessegrillo.com/because #Marketing #Persuasion

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👉 To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R

👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery

Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.

Autonomy bias

Potential customers desire the ability to make their own decisions and to act with a certain level of independence.

When potential customers have it, they feel happier, less stressed, and more satisfied.

Trigger this bias by emphasizing that it is your potential customer and not you-who is in charge.

Use empowering language such as "Take control," "Puts you in control," and "Regain control."

#Marketing

Success with marketing is not made from what you think. It comes from what you know.

Facts matter. Opinions don't.

Getting to the facts is often only possible by A/B testing variations. This applies to all elements involved in your marketing campaign. Images, adcopy, landing pages, ect.

No matter how much you know about marketing, all humans have blind spots.

https://jessegrillo.com/a-b-testing

Subscribe to get all the latest content: https://jessegrillo.com/newsletter

👉 To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R

👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.

👉 Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar

Every idea is just a mix of previous ideas.

How does a marketing master look at the world?

They figure out what's worth copying.

A marketing master understands that nothing comes from nowhere. All creative work builds on what came before. Nothing is completely original.

https://jessegrillo.com/swiping

Subscribe to get all the latest content: https://jessegrillo.com/newsletter

👉 To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R

👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.

👉 Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar

Most marketing that fails focuses on the product. Most marketing that succeeds focuses on potential customers.

You must understand in depth who your customers are.

The more you're able to learn about your customers the more profitable all aspects of your marketing will become.

Once you know exactly who your customer truly is then you'll be able to make your marketing attractive to your customer base because you'll be using…

Language they relate to.

Images they’ll recognize and respond to.

Marketing channels they frequent.

https://jessegrillo.com/customers

Subscribe to get all the latest content: https://jessegrillo.com/newsletter

👉 To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R

👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.

👉 Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar

Marketing is a waste of time and money.

That may seem controversial to see from a marketing “guru” but unless your marketing efforts result in sales, it is a complete waste.

Your focus is always on sales. Not marketing.

Forget about likes, links, opens, shares, reach, visibility, views, and engagement. Every one of them can be faked.

Websites like Fiverr, Legiit, Freelancer and Blackhatworld have services for everything from fake social media followers to running programs to click on your competitors ads, draining their ad spend.

I am not sharing this information so you can order these services. I am sharing it to give you a new mental model.

https://jessegrillo.com/smoke-and-mirrors

Subscribe to get all the latest content: https://jessegrillo.com/newsletter

👉 To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R

👉 To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.

👉 Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar