A Votary to Fond Desire

FIRST KISS: We asked twenty strangers to kiss for the first time…

Introducing our latest campaign… VADHEDA.

Many of you may be familiar with the popular YouTube trend of vlogging every day in April (VEDA). Hank Green himself is a regular participant of VEDA, but this year, we’re giving Hank a special focus for VEDA and requesting that he vlog his anthemic masterpiece, “Accio Deathly Hallows,” every day of the month of April. 

It is a song that speaks to the enduring power of literature, our cultural need for story, and the magic that resides in our own hearts. Some say that this song – with its overt calls to magically spread books throughout the world – may have even inspired our Accio Books! Campaign, an annual event where fans have come together to donate over 100,000 books to underprivileged readers.

It’s an important song in the canon of popular culture: so important that it merited four different inclusions on Hank Green’s debut album, So Jokes (2008). And since that precipitous debut, Hank has performed the song in many different incarnations, each one independently gratifying, yet collectively failing to satiate the core needs of the Nerdfighting community: the need for an entire month to be dedicated to this singular musical triumph.

It is time.

Time for Hank Green to Vlog Accio Deathly Hallows Every Day in April.

When Hank sings “I wish it didn’t have to end at all,” he’s not merely referencing the end of the book series. He is challenging our culture’s notion of finality with regard to story. Hank understand that these books don’t end when the metaphorical curtains close. No, these stories are only just beginning. They are ours to continue and ours to live.

I’ve done over 35,000 interviews in my career, and as soon as that camera shuts off everyone always turns to me and inevitably in their own way ask this question: “was that ok?”