Icon Innovations

Get Your Google Local Business Reviews Generator

by Peter Wennersten | Aug 2, 2016 | How to, Marketing, Tools and Tips Local business reviews are vital for any business today. The problem for small local businesses is helping their customers find an easy way to post reviews, leave comments and ad ratings. Above you will find a simple way to search and find your local business reviews link. You can then add this link to your website or simply keep it to send to your customers. We will also explore why local listings are so important to your business. Customers are searching for your business in ever increasing numbers, especially on mobile. Optimising your business for local search is vital if you want your business to be found. One of the best ways to increase traffic, loyalty and trust is to make sure your are gathering reviews and ratings from your customers. The problem for small local businesses is helping their customers find an easy way to post reviews, leave comments and ad ratings. Click to tweet While all the major platforms are making it easier for your customers to post reviews, there is still no easy way for businesses to find their business link to promote or easily engage with their customers. The tool above provides an easy solution to this problem. By adding your business name and city to the search you will be provided a series of options you can then use to promote your local business reviews link to your customers to increase reviews on your listing. Local SEO is constantly evolving. As it does we need to keep up with the changes and adjust our listing to maximise potential.

How to dominate local SEO: more challenging in an evolving local search environment - Search Engine Land Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. ... by using a variety of techniques, like optimizing their Google My Business page ... With the advances in AI (Artificial Intelligence) we are now starting to see the rise of integrated results in all googles apps. A new app out is Google Trips on both Android and Apple. This app is your new tour guide. It knows from your past interactions and emails where you have been and helps you plan your next trip based on what you like. While this is a dedicated app it already uses local listings and local search. With Google My Business you can make sure you are set to show up on customers planned trips.

Google Trips: What are the Opportunities for Businesses? - Search Engine Journal This means that, with Google's latest app, completing your Local Listing correctly and getting positive reviews couldn't be more important for your business. While I was in London, the results showing up on my searches for restaurants and cafes all ... This article takes you through the value of Schema markup and the importance of encouraging Google reviews from your customers.

How Positive Customer Reviews Can Help Your Business - Huffington Post If you use Schema markup on your website it's possible to have your business reviews displayed in the organic search results next to your website listing. By encouraging Google reviews, it will help you display more star ratings in the search results ... With Google My Business you can easily manage your local business listing, monitor reviews and comment directly to engage your customers. In order to fully understand what people are saying about your business there are services available to understand and fully optimise your business listing. Set your business listing up the right way to avoid errors that can set your business back.

5 Local SEO Pitfalls That Can Cost You - Search Engine People (blog) You can use tools like Google Alerts, Social Mention, Reputology, ReviewPush, Review Trackers, Merchant Centric, or Reputation.com to track and respond to reviews easily and quickly. Or, you can monitor the key review sites in your ... of your business ... Building business reviews on Google can help you rank higher in the local listing map pack. Click to tweet Social platforms are focused mainly on the customer experience. They provide all the tools for customers to engage and comment on services, business and products. While this may be a natural way to look at things it doesn't always favor the small business owner. The challenge is on how to encourage customers to ad reviews on a more regular basis?

Blog Title Generator As A Lead Capture Generator

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If You Can Sell Fresh Air You Can Sell Anything

What can you sell today? If companies like these can sell ‘fresh air’ you can sell anything. How well it sells depends on how many really want it and how easy it is to provide.

When you are looking for ideas, seek out the problems and then look at the solutions you can come up with. Using this formula of Pains, Gains and Jobs to be done breaks down the opportunity, the gains to be made and the…

How To Make Your Business Stand Out

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Top Startups To Watch Out For

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The Social Video Forecast for 2016 [Infographic]

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How To Add Value To Your Customers In The Experience Economy

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How To Add Value In The Experience Economy

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The Future of Digital From Apps to Bots

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Why We All Need To Develop Our Own Personal Brand

When I was a young boy growing up, I was at times, asked what I wanted to be when I grew up? I never knew and simply answered, fireman or policeman – not connecting with either. This trend appears to still be the same today among teens. However, one thing has changed. Today we are all our own personal brand. This began the moment; we complete our first profile, at whatever age, and will never stop. Whether we like it or not, every like, comment, image, tweet or video, we add is building our curated opinion of things that matter to us and our close nit community of family and friends. What will your grandchildren be reading about you? This same information is how others connect and engage with us, including employers, lovers or colleagues. Our personal brand is known and promoted to by the very platforms we use to share and discover the world around us. The real question is whether you are already managing and building your personal brand? The good news is it’s never to late to build and develop your own personal identity.

How to Write Good Content with this 4-Step Formula

The best long-term marketing results can be gained by writing good content. The problem today is the sheer volume of high quality content that is freely available and to a greater extent behind paywalls. The challenge is how to write good content to cut through? In preparing to succeed, start with a plan, a formula, and a determination to produce consistently good content. Following these steps to help solve your customers’ problems will deliver your content in the most appealing way possible on whatever medium your customers are on for best results and engagement. While this makes sense, most business owners are not writers, designers or marketers, and it’s easy to see why creating content becomes a daunting task left on the back-burner, then it’s “the too-hard basket” and eventually drops off the list.

Top Social Media Apps For Social Media Marketing

Social Media Apps and platforms are everywhere with more showing up every day. Is this confusing you? Does it take up all your time to review and test? Are you losing focus on what tasks you are trying to achieve? Here we have a list of our favourite Social Media Apps with specific tasks and uses to save you time and bring back some fun to your social media marketing and promotions. One of the great benefits we have today is the way we can manage and control the vast amount of great content there is available online. The list of tools we use here enable us to find, edit and curate and post from the best authors, websites and videos. These social media apps will enable you to use the same tools to track the valuable content you are providing to your audience. The greatest advantage for me is that I can now read and view only the best content I am interested in under specific categories. This is a huge timesaver and a great way to keep an eye or a finger on the pulse of what’s hot and trending.

Instant Articles, what’s all the fuss

When the iPhone was launched alongside the App store many wondered about the future of the internet. Would Apps be the Web killer? While apps have been great in raising the bar on user experience for usability and speed of content delivery, they haven’t taken over but they are changing what we expect in the user experience. The race is on and the big three of Apple, Google and Facebook are leading the way. One part of the equation is Instant Articles. Why is it a big deal? These major platforms are now delivering content in new and innovative ways with Instant Articles, AMP (Accelerated Mobile Pages) and Apple News for WordPress. The aim is to take more control and ownership over content and to deliver it instantly. Both lessons learned from our experiences with Apps. The distribution giant’s aim is also about delivering adds faster and more accurately. It’s also a lot about search. Apple’s own search engine along with Google, not only indexes all the app content but also the apps related web content. Facebook indexes all its unique and highly detailed user content, web and apps as well. More importantly, though the race is on to blur the ground between web and apps. Now won’t that be great to see.

How to master the 3 marketing basics to grow your business

No matter how much we get caught up in technology and the many options available, the principles of marketing, or the marketing basics are still very much the same as the original farmer’s market of 1561. The difference is we have a potential global market with more tools and analytics available to help us get to market quicker. This means we can test and deploy our ideas and engage with our market for greater results. Modern marketing is the process of promoting and selling a product or service. By staying focused on these marketing basics your business will not only survive but thrive. The fundamental purpose of marketing is to: Generate Traffic Deliver amazing content that is solving problems and is hyper-valuable Converting traffic into Leads and Sales Once we have these key components in place and we are actively engaged in solving people’s problems, our job is to listen. Today this is done through the use of relevant social media accounts, especially where our audience and competitors hang out. With this marketing system, we now have a loop where we can engage, listen and delight our audience by removing the pains they are sharing with more high-value content and training.

WP Elevation Digital Business Consultant

Digital Business Consultant Peter Wennersten of Icon Innovations is now a certified member of WP Elevation. WP Elevation is a global business mastermind group of WordPress consultants that shares the best practices on project management and development workflow. WP Elevation gives its members access to ongoing education and a community of peers for support and continued professional development. Peter runs an advertising and digital marketing businesses. He dedicates the majority of his time communicating with his clients and working on how they can improve their marketing and online presence. He is also busy collaborating with his team on product advancement, as well as working on social media content management.

Tools for Social Curation

Social Media Apps and platforms are everywhere with more showing up every day. Is this confusing you? Does it take up all your time to review and test? Are you losing focus on what tasks you are trying to achieve? Here we have a list of our favourite Social Media Apps with specific tasks and uses to save you time and bring back some fun to your social media marketing and promotions. One of the great benefits we have today is the way we can manage and control the vast amount of great content there is available online. The list of tools we use here enable us to find, edit and curate and post from the best authors, websites and videos. These social media apps will enable you to use the same tools to track the valuable content you are providing to your audience. The greatest advantage for me is that I can now read and view only the best content I am interested in under specific categories. This is a huge timesaver and a great way to keep an eye or a finger on the pulse of what’s hot and trending.

Marketing Trends to look out for

The old days of building a solid, lasting brand are just about done. With the pace of web and app development, it’s now easier than ever for start-ups to enter markets and disrupt them. The marketing trend for this year and beyond is all about putting the customer experience first. Customers are now more mobile, more demanding and better informed. Holding their attention means keeping customers engaged by understanding their pains, gains and the jobs to be done in order to delight and engage them, not once but over and over again. Innovation and speed to market are now the norm. Disruption has also been demonstrated to carry little risk with huge rewards if done well. We only need to look at Uber and Airbnb where Uber doesn’t own any taxis, licenses or property and Airbnb owns no hotels, apartments, homes or property in its market, yet both are causing huge disruptions and setting the tone for new customer experiences by removing their pains and providing huge personal gains.