ykw i need every damn marketing student here to help me disect and build my own personal brand js like Alexandra Saint Mleux did. And no, it’s not "oh she js has a beautiful insta feed" no, it goes really beyond that.
i always appreciated her personal brand — consistency, visual story telling and everything. but yk it's moments like these where you see photos of random influencers and all the comments are like "oh Alexandra Saint Mleux vibes".
it's not even same dresses, the pose? well not like alex invented it — many influencers strike that post — but it’s just the moment you see this picture your brain immediately recognize Alexandra's brand. And before people argue, the reason ppl immediately go ASM is not because this particular influencer looks like her — I mean she's js another brunette js like alex — but because everything about this photo scream Alexandra's brand.
ofc it was most likely unintentionally but the way alex has built her personal brand — without any external help ig — now sm so ppl can recognize it anywhere and it's genuinely so impressive and inspiring to me.
