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Papa Murphy’s expands SMS effort to 26 states - it has collected more than 100,000 opted-in users.

QR code at Which Wich

Dave Gilbertson, SaveLocal

Mitt Romney leverages iPhone app to announce VP.

Someburros SMS promotional email and collateral piece.

What's next for daily deal sites?

Nokia's Last Stand?

Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action.

How Taco Bell Does QR Codes

Axe 'peephole' experiment.

QR codes in Express' latest direct mail piece allow recipients to shop for featured items via mobile. Consumers are also invited to join a loyalty campaign by opting in to the retailer's SMS program. "QR codes allow us to bring this traditional medium to life in a new way by engaging customers with video, offering our loyalty program or creating contests and promotions," said Jim Wright, Express senior vice president of marketing.

Most visits influenced by online marketing are to QSRs, casual dining gets a disproportionate share, according to NPD’s CREST survey. It finds that while casual dining accounts for one in 10 restaurant visits, it is the destination for one in six visits prodded by online marketing.

Samurai Sam's SMS campaign in newspaper insert.

Some aggressive restaurant marketing from Capriotti's via SMS.

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