Aug 3, 2012
Papa Murphy’s expands SMS effort to 26 states - it has collected more than 100,000 opted-in users.
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Papa Murphy’s expands SMS effort to 26 states - it has collected more than 100,000 opted-in users.
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74% of mobile users say they are interested in receiving mobile coupons through SMS alerts.
SMS text is likely to remain a major segment of mobile marketing for years to come, given its unmatched immediacy and "astonishing" open rates, writes TMCnet Web Editor Jamie Epstein. Increasingly, text is becoming more than a way to make a simple first connection. It is also leading users to rich media experiences, Epstein writes.
Here's how Papa John's is using SMS to grow it's business and connect with customers.
SMS has eight times the response rate of email.
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92% of US adults have cell phones
96% of mobiles are capable of SMS
72% of US phone users are sending text messages daily
The average person sends 350 text messages per month
1/3 of people who text have opted in to some type of retail updates
Women are driving the growth of text messaging up 32% YTD
SMS is 10x more effective than print marketing
The average cost to reach one person through SMS is 30 cents
Average open rate of an SMS is 97%
A wildly successful SMS campaign would equate to a 17% conversion rate
The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales.
Despite having the ability to access different over the top (OTT) and instant messaging (IM) services on their devices, SMS is still the clear leader among smartphone owners when it comes to messaging, finds Acision in May 2012 survey results. 91% of the smartphone owners responding to the survey said they actively use SMS, compared to just 55% who use alternatives.