Week 8 Blog Post
The biggest challenge i could see my client facing when implementing my recommendations is that they would try to reach the wrong demographic. Mount Pleasant is basically 50% college students and that is who they should be trying to reach on social media and not the townies. The reason for that is college students will tell their friends about it and if they find a good deal there, they will frequently go back. College students also use social media significantly more than the older generations so they will see the advertisements there vs on the road or billboard. Finding the right niche of posts that do well could be a hard thing for my client to do but with a little trial and error they will nail it.























