There are many effective principles on online community building with social media. As a social media consultant, expert, or someone trying to effectively promote on social media, there needs to be collaboration with the target market and steps taken to successfully complete realistic goals.
After reading Chapter 4 of The Social Organization, the “Six F” Model of Attitudes Toward Social Media stood out to me. These include, rolly, fearful, flippant, formulating, forging and fusing (Bradely). More specifically, fearful and formulating. The fearful aspect is where people see social media as a “threat to productivity, intellectual capital, privacy, management authority, or regulatory compliance” (Bradley). I see this fearful aspect becoming more apparent as we learn more about big data. An organization needs to be intentional with their promotions on social media in order to reach these customers. The formulating aspect combines “both the value of community collaboration and the need to be more organized and strategic in its use” (Bradely). I think this stands out because we see so many brands/organizations every day through social media, so the organization and meaning behind the post has to be well thought out to reach the customers.
After reading Chapter 5 of The Social Organization, the beginning of the chapter stood out to me the most with “The Importance of Purpose.” The way that posts are worded and how they look can send a certain message to customers that you may not want. The importance of a well thought out post and a better understanding of how different people perceive it differently is extremely important to online community building with social media.
After completing the Hootsuite module, I better understand how important it is to be organized. Social media is a fast moving industry, and if you are not organized as a consultant. If you can’t keep up it is going to be really hard to stay on top of everything for your clients. Creating a strategy in how you will do this will help you stay organized along with a content calendar.
Bradley, Anthony, J. and Mark P. McDonald. The Social Organization. Available from: Bookshelf Activate, Harvard Business Review Press, 2011.