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Why social media needs TV and TV needs social.

"The Voice" might be the most social and digitally integrated show on television, and ratings indicate the risks are paying off. Here's a look behind the scenes of its digital s...

As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend.

Ads of the future will be more fun and relatable.

Four years ago, Alan Yang wrote a pilot about a father and son. Both characters were white. At the time, Yang, whose own father is from Taiwan, was a writer for “Parks and Recreation,” and Greg Dan…

Despite the success of series like “Black-ish,” “Empire,” and “Fresh Off the Boat,” the broadcast networks’ push for diversity hit a stumbling block with the rollout of the new fall lineup. A Varie…

The wild success of 'Stranger Things' shows the power of an original story bathed in familiar tropes.

When the CW drama “Gossip Girl” launched in the fall of 2007, advertiser interest in the show’s trendy young characters was so intense that AT&T, Verizon Wireless, T-Mobile and Sprint clawed ea…