Hill Media Group

Big Skies Ahead! ⛰️⛰️ We’re Moving

Hill Media Group has, for the most part, been a virtual company since I opened my laptop for business in 2005. My team and I have worked from home or a small office during the last 15 years. In late 2018, I decided to close my office and work from home. Today, most of us are working from home. It’s the new normal.

Last summer, my family and I traveled for two months, and I worked from the road…

How do you stay engaged with your customers when you can’t interact with them as usual? The business landscape has changed entirely in the past month, and businesses are struggling to maintain customer and client relationships.

Before I dive into some tips I have that you can use to improve engagement with your customers, I want you to consider the fact that some aspects of the way we do…

What Gets Your Site Ranked in Google Maps?

The Local Search Landscape continues to change but the one thing that remains the same is that we all want our local businesses to rank higher in Google Maps on desktop and mobile. Google has continued to make local search more promimant especially on our smartphones when you search for a service based on it’s category, such as “Plumbers near me.”

If you know anything about basic SEO (Seach…

5 Steps to Get Your Content Marketing Strategy Started

Creating a content marketing strategy. Sounds daunting. Creating a strategy of any kind can be overwhelming especially if it’s around a new topic. Most online marketers will suggest that you create a content marketing strategy but many small businesses and organizations never get started because marketers want to go big right out of the gate. A good content marketing strategy is reasonable to get…

5 Reasons To Start A Company Blog in 2018

I often get asked how to get more traffic to a website without paying for ads. Everybody wants the least amount of effort with the most immediate gain. Though I want that as well, I keep returning to blogging as a method for increasing traffic to a website. I published a new video on our YouTube channel on the topic of getting more traffic to a website by starting a company blog and why this is…

Getting noticed online is getting harder but for those who are consistent, it gets easier with time. Over the years I have had long periods of consistency followed by dry spells. I have a modest following on most of my social media channels. My goal this year is to grow my online presence by consistently producing quality content. I came up with these 5 ways to Grow Your Online Presence. Grow…

Earlier this summer Google rolled out a new feature for Google My Business Listings called Posts. This new feature allows local businesses with Google My Business Listings to post updates to their listing that will show up in the listing callout in Google Search. This not only allows you to provide more information to those searching for your business but it also makes your listing stand out…

Over the years Facebook has added a lot of resources for businesses and organizations to use to market their products and services. The Facebook page of a business can be a powerful tool to market to customers and provide validity that the business exists and is legitimate. In the past, businesses would use a personal Facebook page to market because they used their existing friend network they…

Top 5 Online Marketing Challenges in 2017

Marketing your business online is getting more challenging. Never before has the landscape of the online marketing platform changed so fast and so drastically. Though I am writing this article about challenges we are facing in 2017, there are even more nuanced challenges creeping up almost daily. Each individual market faces its own unique set of challenges. In this article, I will take a…

4 Ways to Improve Your Website Effectiveness

Small businesses are really starting to recognize the importance of their online presence. The many conversations I have had over the last year have shown that people now get it and understand the need for digital marketing in their business, even if they don’t understand it. However, it’s not just about having a website for your business. Most companies have a website and that website is not…

Why Managed WordPress Services are Important

WordPress now powers over 25% of the web. That is a huge amount of websites running WordPress. Back when WordPress was the new kid on the block, you didn’t have much to worry about. These days, WordPress websites are at a high risk of being hacked. Just how I used to use the argument that the Mac is safer than Windows, all good things come to an end.

WordPress itself is still very safe if kept…

Remove post_status Spam Posts from WordPress

One of our clients with an outdated WordPress website was notified by Google that their website may have been hacked. There were some pages that Google was reporting that could be spam. Looking in the backend of WordPress, we did not find any spam posts. However, one thing stuck out to me as odd. When viewing all posts in the WordPress backend, it said there were 168,030 posts but only 13 of them…

WordPress Website Design with Hill Media Group

A discussion on WordPress and why at Hill Media Group we build websites on the WordPress platform.

http://hillmediagroup.wistia.com/medias/i5476h9x5m?embedType=async&videoFoam=true&videoWidth=680

Content Marketing as a Strategy for Ranking In Search

It is getting near impossible to rank in Google search by just having a website alone. Producing quality content to help potential customers better understand your industry, products and services can not only help you rank better in search engines but can also help set you apart as a professional on the topic.

http://hillmediagroup.wistia.com/medias/le4l3ny9bc?embedType=async&videoFoam=true&video…

Get Started with Google Adwords

The ROI on traditional forms of marketing is plummeting. Print, radio, tv and even word of mouth marketing is not as effective as it once was. In the video below, I discuss what Pay Per Click Advertising is and why you might use it to drive traffic to your product or website.

http://hillmediagroup.wistia.com/medias/3taf4cw0bb?embedType=async&videoFoam=true&videoWidth=680

Getting Started with Pay Per Click Retargeting

A discussion on what Retargeting is and how it is used within a Pay Per Click Marketing Campaign.

http://hillmediagroup.wistia.com/medias/0kakuznus1?embedType=async&videoFoam=true&videoWidth=680