Don't condone his actions, just think he's poggers

(AU no canon behind this)

Basically, I imagine they met in elementary school, Iida being socially awkward and Toga having issues they end up bonding. Since she is not rich they end up going to different middle schools. They still talked over the phone but one day (the day Toga killed a student and ran away) they stopped talking and it made Iida sad because he didnt know what happened since she went to a diffrent school.

New design for my boy

And so I feel like he has no problem buying them for the girls and doesn't mind the stares he gets when he's in the section.

The same thing with Bakugo, he could give less of a shit about that stuff. But unlike Iida, he can talk about it casually.

SO, when both Iida and Bakugo are sent on a shopping trip for groceries and personal products for the others and they see a lady putting some in her bag, Bakugo is already looking the other way while Iida is making it his personal mission to help her.

Bakugo is like trying to stop Iida from marching up to her thinking he's gonna say some stupid shit only for Iida to demand that he pays for her products so that she doesn't have to risk getting caught, and also makes sure she grabs anything else she might need for herself.

And so, Bakugo is standing there shell-shocked while following them as Iida escorts her to the front to pay for all the things.

Midoriya: We're... we're the best thing that's ever happened to you???

Iida: Yes.