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So... what happened? https://www.harmoniousflame.com/latest-articles/the-reality-of-mtv

Dubbed the “Sound of Young America,” Motown revolutionized pop, soul, and R&B music, crafting a sound that crossed racial boundaries and captivated audiences worldwide. Young, talented Black artists such as Diana Ross and the Supremes, The Temptations, and Smokey Robinson and the Miracles were transformed from unknown neighborhood singers into global superstars—almost overnight. But behind the hits and glitz was a complex, and sometimes controversial, machine driving their success... https://www.harmoniousflame.com/latest-articles/2011/9/5/the-other-side-of-motown