The Significance of Digital Twin Technology
Who: Industrial Internet and any business relying on sensor-based products
What: A digital twin is the virtual representation of data pulled from any physical process, product or service that has readable sensors embedded. These sensors allow for real time information about the system to be transferred to the cloud to be viewed remotely. With the rise of the Internet of Things, digital twins are our key to accessing information communicated in the systems around us.
When:Â The technology was put into practice by NASA in the early days to monitor space stations and machinery for repair maintenance, with the terminology of âdigital twinâ coined by Dr. Michael Grieves in 2003. Today, with the rise of the cloud, and smart objects within our homes, this technology is more relevant than ever.
Where: Globally
Why: Digital twin technology allows for communication between machine and cloud that enables users to access information enabling engagement with their environment and surroundings. Access to this information means that owners of these objects can stay involved and more in control of everything from their own selves, like fitness trackers, to their homes and environments, allowing for information to be communicated from everything with access to the cloud. And as smart objects are on the rise, with projected sales for home and health alike, information integrated into almost every aspect of a personâs daily life has the potential to be communicated and accessed.
From a business standpoint, using sensor-based products with digital twins represents dual advantages. On a mechanical level it means stable quality assurance for products, providing systematic information to avoid mechanical errors. When it comes to consumer targeting, the implications for access to the information gathered by information from sensors means more relevant and personalized services and messaging. Information gathered can be approached from either broad takeaways to improve objects overall for user experience, as well as specific information regarding individual users.
HACK: The Internet of Things, and our ability to access the information it provides us with, both as consumers and advertisers allows for a projected life continuously monitored and flexible. As advertisers, the breadth and capability of information from digital twins allows for a source of consumer research that is constantly current and encompassing of both groups and individuals habits. As the technology develops and becomes more accessible and fluid, it can be imagined that business owners and advertisers will be given the ability to develop personas quickly and detailed enough to tailor products and messages to users on the individual level. This ability constructs an image of a marketplace that can take connection with the consumer to another level, completely tailoring products and messaging to the individual.
Additional Sources:
Original Story
http://www.designworldonline.com/challenges-digital-twin-concept/#_
https://www.infosys.com/insights/services-being-digital/Documents/future-industrial-digital.pdf











