Hacks & Flacks

It’s been said that Public Relations has a “PR problem”; while the majority of people aren’t sure exactly what a PR does, almost all of them seem to have a negative impression of my profession. So when people ask about my career and I tell them I work in communications and marketing, their natural follow-up is usually “what does that mean?” Contrary to one popular misconception working in PR is not synonymous with the “Press Release”, which is just one tactic in the arsenal of a Public Relations professional. In fact working in PR has so many connotations that the PRSA led a rebranding effort in attempt to help redefine our work, or at least clarify what we do in the most transparent way.