I am doing only a handful of some of the most popular ones, there is tons of different substyles! Don’t feel limited to these if you want to become a gal!
Gyaru was made to prevent catcalling and rebel against Japanese beauty standards. The point is to look unappealing, but NOT ugly!
hime gals usually have a lot of pink and lace. Himegyaru is NOT the same as himekaji. Himekaji is similar, just more casual than himegyaru. Hime means ‘princess’ in Japanese, so the literal English translation of hime gyaru is ‘princess gyaru’. Hime is not only pink, but assorted with softer colors like pastels. Hime is also assorted with big hair and accessories. The focus of hime is to stay innocent and cute, creating the princess aspect of the whole look. Makeup for himegyaru is very classic, with enhancement on the eyes and soft lip colors.
Agejo is short for ‘Ageha Lady’ and is inspired by the Ageha Magazine! This style is more found on older gyarus, not often younger because of the mature status of the style. Aspects of lingerie and tight clothing are usually incorporated into the look, as the look is influenced by expressing a high level of s3x appeal. The hair is usually long and curly, with makeup having heavy emphasis on heavy liner and thick eyelashes.
Manba is alongside yamanba, both styles that developed from ganguro (ganguro is not a substyle!) manba places a focus on ‘kawaii culture’ and pastel colors originally. Manba and yamanba are very similar, where as the most obvious difference is that Yamanba will have white eye makeup above the eye, while manba will have white makeup both above and below the eye. Yamanba usually has darker tans and bleached hair, though tsuyome manba will sometimes include these element too (I’ll talk about different tans another time). Manba has characteristics like heavy white makeup around eyes, nose and lips, hair often bleached blonde or unnatural colors, bright and colorful clothing, etc.
Amekaji translates to ‘American casual’. It is inspired by the fictional stereotype of America, and is known to be very bright, colorful, loose and casual. Characteristics of Amekaji include bold prints, cute patterns and slogan tees, hats like baseball caps and beanies, dresses aren’t seen often but jeans, shorts and skirts are. Flat shoes, necklaces bangles and belts. Hair is often bleached or brown, tan ranging light to medium, and makeup is usually simple gyaru makeup.
Rokku incorporates elements of rock and visual kei. This sub style doesn’t require a tan, and is different from other gyaru substyles because of the color scheme. Rokku opts for darker colors and blacks instead of the usual flashy bright colors. The hair can be any color you like, a lot of rokku gals prefer darker colors like reds and blacks. The makeup focuses on heavy dark eyes and Smokey looks, as well as dark lips sometimes. Rokku gyaru fashion hasn’t evolved much compared to other substyles, and has remained true to its origins.
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