Foucault and Baudrillard's theoretical ideas
Theorist Michel Foucault explored the idea of knowledge and truth and argued that language and symbols help shape how we perceive society. Although his work was studied years ago, his post-structuralist theory would indefinitely highlight how society is shaped today, which is heavily influenced through social media and technology. Foucault was interested in understanding capitalism and the power dynamic of social structures. Social media is ultimately trapping individuals in echo chambers where we, as natural conformers, disclose huge amounts of personal information without second-guessing, ultimately confining ourselves in a system of constant social surveillance. Jean Baudrillard illustrates a hierarchy of things in which we as citizens look for in order to gain a sense of status in society, ultimately creating false realities. Throughout the video, Baudrillard's theory is used in correlation to the movie American Psycho to highlight how structural tools and objects are used to influence and micro-manage oneâs understanding of truth.
Concerning the relation between the analyses of both Foucault and Baudrillard's respective theoretical frameworks, there seems to be a significant overlap in the emphasis on manufactured realities within modern social structures. In applying Foucaultâs post-structuralist perspective to the concept of social media and its subsequent presentation of fake news, the video illustrates the apparent consequences of internet surveillance. As the analysis asserts, social media slowly works to control peopleâs perceptions through a series of algorithms and advertisements. This is comparative to the analysis of the film American Psycho, as Baudrillardâs theory is used to break down the constructed reality of hierarchy and status in modern society. As the film demonstrates, the social importance placed on hierarchy and status reduces people and their interests to objects. Ultimately, both analyses serve to deconstruct two integral features of modern society, social media and the prominence of status, as structural tools used to influence and control peopleâs understanding of truth.
The theoretical notions emphasised in Baudrillard's and Foucault's postmodernism and poststructuralism theories provide viewpoints that aid in the breakdown of our comparative realities.. Foucault suggests that structures within society deem what is valid and intrinsically shape the way we perceive and interact. Baudrillard reiterates this belief in his construction of a society that is based on a hierarchy of objects which establish a sense of status. These theories are manifested in free social media platforms such as Facebook, where data from our profiles is harvested and used to control us without our knowledge inherently influencing not only what we see and buy but also what we believe to be true, rippling into the very fabric of society. Through a deeper understanding of the intricacies within our society we are more capable to acknowledge the influence and manipulation of the social structures surrounding us in order to enact change not only in our own lives but society as well.
The theoretical notions emphasised in Baudrillard's and Foucault's postmodernism and poststructuralism theories provide viewpoints that aid in the breakdown of our comparative realities. Throughout the videos, we are able to have a better awareness of the complexities inside our society and we are better equipped to recognise the impact and manipulation of the social structures around us in order to bring about changes not just in our own lives, but also in society.












