How influencers earns from Social media ? Creators earn through affiliate marketing, merchandise, branded content, and platform-based revenue
Creators earn through monetised content, affiliate marketing, merchandise, branded content, and platform-based revenue or in-video ads. Besides, social media influencers are also being introduced to new avenues of monetization. Micro-influencers (between 1,000 and 10,000 followers) earn an average of USD 1,420 per month while mega-influencers (more than one million followers) make USD 15,356 per month.
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The airline industry has recently taken an increased interest in Metaverse and Non-fungible tokens, To read this blog please click on the link below
The airline industry has recently taken an increased interest in metaverse and Non-fungible tokens (NFTs) , joining the growing list of industries seeing opportunities. Qatar Airways and Emirates have recently announced their plans to launch NFTs and enter the Metaverse. Singapore Airlines, Lufthansa, Qatar Airways, and Qantas are all aiming to gain a foothold in the metaverse.
Future group gamble explained in this blog. Reliance Industries has backed out of its deal with Future Group. To know more click on the link below
Reliance Industries has backed out of its deal with Future Group and therefore, lenders are now initiating bankruptcy proceedings against Future Retail. Reliance’s retail business hasn’t been able to penetrate big cities owing to real estate concerns, and Future Retail was expected to solve this problem of Reliance as it has stores in prime locations and a loyal clientele. Reliance bid for the Future Group when the latter was on verge of a default, and the merger would have given Reliance access to a successful large format brand.
India export to Russia and Ukraine goods including CIS nations worth USD 4-4.5 billion annually. In first 10 months Russia made up USD 2.85 billion
India export to Russia and Ukraine goods including CIS nations worth USD 4-4.5 billion annually. In the first 10 months of FY 2022, Russia made up USD 2.85 billion out of the total, while Ukraine USD 427 million. As India aims to continue its export to Russia amid the war, logistical problems and last-mile delivery are proving to be hurdles for exporters.
Zomato has announced Eat Now Pay Later (ENPL) option for its customers to order food and pay for it at a future date.
Zomato has announced Eat Now Pay Later (ENPL) option for its customers to order food and pay for it at a future date. However, fintech like PayU, EPaylater, and Simpl are already offering credit to customers who order food online. The reason behind Zomato and Swiggy entering the BNPL segment is to save the commission it pays on the same.
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The draft policy proposes an ‘India Datasets Programme’ — a central repository of datasets collected by Government agencies.
In February, the Ministry of Electronics and Information Technology (MeitY) came up with a draft policy ‘India Data Accessibility and Use Policy 2022 (IDAU)’ for the access and usage of data held by various government agencies. The policy immediately attracted criticism, especially for allowing the monetisation of data by way of sale or licensing to private enterprises. The way the policy was drafted depicted that revenue generation was the major motive behind the policy.
New VPN Rules service now has mandated by all governments service providers operating in the country keep a record of their users for five years.
Indian Computer Emergency Response Team (CERT-In), India’s cybersecurity watchdog, has issued new directives for companies offering Virtual Private networks (VPN). Under the new directive, VPN provider companies are required to store user data for at least five years, amongst other rules.
Cement prices could see downward pressure, as supply may exceed demand when the new owners of the Holcim’s assets try to leverage
Holcim India has announced to exit India. Its decision has surprised the industry as it formed more than 20% of the national capacity and sales volumes. Besides, amongst geographies, India also makes up 23% of the total global capacity of the company and contributes 27% of sales volumes. However, the company has been divesting in several emerging markets, in line with its ‘Strategy 2025 – Accelerating Green Growth’.
Online gaming involving wager has driven people into gambling. With no laws in place, the issue seems to be going out of control, in near time.
Real Money Games (RMGs) are games in which the players play for a wager. These games make up around 80% of India’s online gaming industry. According to a report by Economic Times, Indian gamers have spent approximately USD 1.73 billion in online sports betting during the year 2021.
The interest rates of home loans have begun to rise again. One may expect the interest rates to rise by about 200 basis points (2%) in two years.
The interest rates of home loans have begun to rise again. One may expect the interest rates to rise by about 200 basis points (2%) in two years. This is expected to increase the home loan tenure, as the interest burden increases.
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Income tax return is a documentation filed with a tax authority that reports income, expenses, and other relevant financial information.
Income Tax Return Introduction
An Income Tax Return or ITR as many people call it is a form where the taxpayers are expected to declare their taxable income and the tax due to the government as per the income tax laws. Besides, the taxpayer is also expected to mention all the eligible deductions and tax payments if any. In India, a taxpayer has to file an Income Tax Return for a particular Financial Year i.e. April to March, irrespective of the accounting year adopted by the taxpayer. Income Tax Department has notified 7 forms i.e. Form ITR 1, ITR 2, ITR 3, ITR 4, ITR 5, ITR 6 and ITR 7 for filing tax returns according to different types of income and types of entities. The taxpayers must file their returns before the due date applicable. In this article, we are discussing all that need to know about the income tax return filing for the financial year 2022.
Form to be used by the taxpayer
The form that must be used by taxpayers is as follows:
ITR 1 (Sahaj)
A resident individual or Hindu undivided family with income from salary or pension, or income from a single house property located in India (no brought forward losses from the previous year), or agricultural income up to INR 5,000, and income from other sources, where the total income does not exceed INR 50 lakhs, can file ITR-1. In the case of capital gains, income from a business, or investment in unlisted equity shares this form cannot be used. Further, people with the tax status of Non-resident or Resident not ordinarily resident (RNOR) are also not allowed to use this form. A taxpayer who is a partner in a partnership firm or director of a company, or has assets in a foreign country or income from a foreign country also cannot opt to file this form. ITR-1 is a simple tax return requiring minimum details.
ITR 2
Individuals or HUFs who do not qualify to file ITR-1, are required to file ITR-2, except those who earn income from business or profession. This is a detailed income tax return.
ITR 3
Individuals or HUFs who have income from business or profession are required to file ITR-3. This is a detailed income tax return.
ITR 4 (Sugam)
In the case of Individuals, HUFs and partnership firms who are Indian residents and generate income from business or profession, they can file ITR-4 if they choose to declare their income under the presumptive income scheme according to section 44AD, 44ADA or 44AE. However, if a person has income more than INR 50 lakh, has brought forward losses from previous years, is not a resident in India (as per the income tax act), owns unlisted equity shares, or have foreign assets or foreign income, they cannot file ITR-4. Further, taxpayers with income from more than one house property, or who are the director of a company are also not allowed to file ITR-3. ITR-4 is a much simpler form as compared to ITR-3.
ITR 5
In case of Partnerships, Limited Liability Partnerships (LLP), Investment funds, Business trusts, local authority, Estate of insolvent, Estate of deceased, Artificial Juridical Person (AJP), Body of Individuals (BOIs) and Associations of Persons (AOPs), ITR-5 is required to be filed. Partnership firms can also opt to file ITR-4 if they fulfil the criteria. ITR-5 is a detailed income tax return.
ITR 6
ITR-6 is for all domestic or foreign companies, whether public or private. However, this form cannot be opted by companies who are claiming exemptions under Section 11.
ITR 7
ITR-7 is a special income tax return required to be filed by taxpayers who are mandated to file the return under Section 139(4A) where individuals receive income from a property that belongs to trust or income generated solely for religious or charitable purposes; under section 139(4B) where a taxpayer is a political party; under section 139(4C) where a taxpayer is a Scientific Research Association, Institutions or association that come under Section 10(23A), Medical institutions, hospitals, universities, funds, and other educational institutions, News agencies, institutions that come under section 10(23B); under section 139(4D), where a taxpayer is a college, university, or other institutions; under section 139(4E) where a taxpayer is a business trust; under section 139(4F) where a taxpayer is an investment fund under Section 115UB.
The due date for filing returns
The due date for filing an income tax return for FY 2021-22, unless extended, is July 31, 2022. However, for taxpayers who are required to comply with tax audit provisions, the due date is October 31, 2022, after filing tax audit reports on or before September 30, 2022. In the case of taxpayers who are required to submit a transfer pricing report under section 92E, the due date for filing the report is October 31, 2022, and the due date for filing an income tax return is November 30, 2022.
After filing the income tax returns, returns can be revised up to December 31, 2022. The last date to file an income tax return, in case a taxpayer has missed filing a return, is also December 31, 2022.
Changes in income tax forms for FY 2022
The Central Board of Direct Taxes (CBDT) has notified the forms for income tax return filing for FY 2022 with some changes. These forms will be soon made available on the income tax portal for the electronic filing of returns. The changes in the income tax return are as follows:
1. Concerning declaration of foreign assets, the new income tax returns now require taxpayers to declare assets as per calendar year i.e. as of December 31, 2021, irrespective of the financial year followed by other countries.
2. New ITR forms now require the additional disclosures in the Schedule Capital Gains: a) Date of purchase and sale of land/building b) Country and zip code if the property is situated in a foreign country 3) Fair market value of capital assets and consideration received in a slump sale transaction 4) Yearwise details of the cost of improvement to land/building 5) Separate disclosure of the cost of acquisition and indexed cost of acquisition.
3. In new forms, Schedule Capital Gains has been amended to disclose the deduction allowable under Section 48(iii) in respect of the capital gains under section 45(4) attributable to the capital asset remaining with a partnership firm. (ITR-5)
4. Dividend income taxable under section 2(22)(e) is now required to be reported separately. Payment by way of loan or advance, by a closely held company, to a shareholder who owns 10% or more equity, or to a concern in which the shareholder has a substantial interest is deemed to be a dividend under the income tax act and such dividend is taxable under section 2(22)(e).
5. Section 9(1)(i) Explanation 2A provides that the ‘Significant Economic Presence (SEP) of a non-resident in India shall constitute a business connection in India. In the new ITR forms, a non-resident has to provide details of Significant Economic Presence (SEP) in India
6. In ITR-2 and ITR-3, disclosure of interest accrued on the provident fund which is taxable is now required to be entered separately in the schedule of other sources.
7. Taxpayers who opt for Section 115BAC are not eligible to set off unabsorbed depreciation attributable to additional depreciation. In the Schedule DPM, the written down value of the block at on beginning of the year is to be increased by the amount of unabsorbed depreciation not allowed to be adjusted on account of opting for Section 115BAC and similarly under Section 115BAD.
8. A new schedule ‘Tax on Deferred ESOP’ has been inserted for reporting tax-deferred on ESOP. The details to be disclosed are – Amount of tax-deferred in previous return, date of sale of securities and tax attributable to such sale; Date on which cease to be an employee; tax payable in the current year; and balance tax-deferred to next year. This schedule will now keep track of the tax-deferred by the employee and the year it should be taxed.
9. The Finance Act 2020 abolished the Dividend Distribution Tax and moved to the traditional system of taxation wherein the shareholders are liable to pay tax on such dividends. The Taxation and Other Laws (Relaxation and Amendment of Certain Provisions) Act, 2020 has removed the enhanced surcharge on such dividend income. Thus, changes have been made in Schedule Part B – TTI to limit the rate of surcharge on dividends.
10. Section 89A with effect from the AY 2022-23 has provided that the income of a specified person from the specified account shall be taxed as prescribed by rules which are not been notified yet. However, the ITR Forms have amended Schedule Salary to disclose – Income from retirement benefits in a notified country under Section 89A and income from retirement benefits account in a country other than notified country
11. Schedule BP (Computation of income from business or profession) allows exclusion of certain incomes which are credited to the profit and loss account but are taxable under other heads of income. The new income tax return Forms have added dividends in the list to exclude them from the Schedule BP if it is credited to the Profit and Loss account, in line with section 56(2)(i).
12. A new row has been inserted in the Schedule Other Sources to allow disclosure of the interest referred to in Section 194LC.
13. Schedule MAT and Schedule AMT now require separate disclosure of adjusted total income under Section 115JC for Units located in IFSC, and other units.
14. Schedule 80GGA has been inserted for the partners deriving only profit from the firm. Section 80GGA allows a deduction for the amount contributed to specified associations or institutions, to taxpayers who do not have any income under the head PGBP. The schedule seeks details such as the Name and address of Donee, PAN of Donee, Amount of donation (In cash and another mode) and eligible amount of donation.
15. Changes have been made in Schedule 80-IA and 80-IB as the sunset clause has been incorporated for eligibility to claim the deduction.
16. The Schedule TPSA now requires taxpayers to indicate the total adjustments made in respect of all the assessment years.
17. In Part A OI Other Information, the taxpayers are now required to disclose the interest on any loan or advances from Deposit-taking NBFCs or Systemically Important Non-deposit Taking NBFCs, disallowed in the earlier year, but it is allowable now.
18. Schedule Exempt income now requires separate disclosure for income exempt under Sections 10(23FB), 10(23FBA), 10(23FC), 10(23FCA), 10(23FE), 10(23FF), 10(4D).
19. Schedule Special income requires separate disclosure of the income taxable under Section 115AC – Income by way of interest received by a non-resident from bonds purchased in foreign currency; and Income by way of dividend received by a non-resident from GDRs purchased in foreign currency.
20. Reference to Section 153A and 153C for the income tax return filed in response to a notice, in the filing status of return income, has been removed.
21. Nature of employment for pensioners has been further categorised into Pensioners – CG, Pensioners – SC, Pensioners – PSU and Pensioners – Others.
22. Following new disclosures are required in ITR 3 and ITR 4 in respect of Section 115BAC – 1) Whether the assessee has opted for an alternative tax regime and has filed Form 10-IE in the previous year, 2) Whether the assessee is Opting in now, Not opting, Continue to opt, Opt-out in the current assessment year. A similar disclosure is required in respect of the alternative tax regime under Section 115BA/115BAA/115BAB/115BAD.
23. Audit under Section 44AB is mandatory if the sales turnover exceeds INR 1 crore. However, if the cash receipt and cash payment do not exceed 5%, the threshold is INR 10 crore. The old ITR Forms required the assessee to furnish a response regarding cash receipts and payments only, and it did not seek information concerning receipt or payment through non-account payee cheque or demand draft. This anomaly has now been removed.
24. New Schedule IF has been inserted to disclose investment made in an unincorporated entity requiring details such as the Name of the entity, type of the entity, PAN of the entity, and whether the entity is liable for the audit? Whether section 92E applies to the entity?, Share in the profit of the entity, Amount of share in the profit; and Capital balance on March 31 in the entity.
Hyperlocal Startup - Good tech – bad tech has always been the discussion, 10-min deliveries – Solving problems that don’t exist. Why ?
Hyperlocal Startup Backdrop
Good tech – bad tech has always been the discussion, and today a new chapter has been opened in the same series. Technology has taken centre stage in Indian business, and hyperlocal startups are at the epicentre of it. The competition is stiff. However, there is an unusual trend amongst the services – instant delivery! India has usually accepted all kinds of technological advances, upgrading our technology-assisted habitat each time. However, the idea of quicker deliveries seems like a solution to a problem that doesn’t exist. Rather, it’s a solution that needs a problem!
Have a look at the announcements of various delivery times promises –
Zepto – 10 minutes
Ola Store – 10-15 minutes
BlinkIt (rebranded from Grofers) – 10-15 minutes
Swiggy Instamart – 15-30 minutes
Dunzo daily – 19-29 minutes
Bigbasket – under 60 minutes
Flipkart Quick – 90 minutes
Amazon Fresh – 120 minutes
Milkbasket – 7 am deliveries
Now, Zomato – 10 minutes
Is it because of demand?
The issue in this context is the fact nobody asked for faster delivery. Yes, given the option to get something delivered faster than expected time, people will definitely lean towards faster speed, however, from an innovation point of view, it does not solve a significant problem, rather, seeks to create an artificial problem and then solve it. In a world where we already have so many unsolved problems, why are startups solving artificial problems?
Is it because of the product?
This leads us to a question, who asked for it? Indian roads are already full of rogue riders driving dangerously. In an over-populated country, with road traffic a major problem in metro cities, and delivery boys already cramping the roads, we don’t want more pesky riders disturbing our daily routes. And it’s not like they are providing emergency services. The latest to join the race is Zomato who unlike others delivering groceries, dairy and packaged products, has promised to deliver freshly prepared food in 10 minutes. It would have been more logical if pharmacy companies were opting to deliver instant medicines, however, no e-commerce companies have so far made any such attempts.
Is it because of the profitability?
What’s more surprising is that these rapid deliveries also don’t make any commercial sense. Faster deliveries require significantly larger investments without any corresponding incremental returns. Are the deliveries at higher premium prices? No. Are they increasing customer base or geographical coverage? Most probably not. And yet, a war has begun on a service that nobody wants and the cash burn is huge. Most of these companies have already spent huge sums of investor money to establish themselves in the market, and instant 10-minutes deliveries are only going to further burden the company’s balance sheet. So despite all these factors, why is the 10-minute delivery idea still being backed? In a country where ambulances don’t reach in 30 minutes yet, why are groceries and food under 10 minutes?
Its’s technology, not racing skills!
The hyperlocal delivery service companies who promise this innovation, argue that the faster delivery time is possible not on the back of the racing skills of their riders, but the combination of predictive technology and local hubs that reduce travelling time. Given their track record so far, it is hard to believe that they wouldn’t squeeze out more from their delivery boys in the name of efficiency. However, it is not the first time this is happening in India. Remember, 30-minutes Pizza promise?
18 years ago when Domino’s announced Pizza deliveries in under 30 minutes, people didn’t believe their claim, however, we know it today, Domino’s has done it, and it’s not at the cost of their drivers’ lives! The speed limit of delivery vehicles is limited to 45 kmph. What Domino’s did was – map their menu, open stores in dense localities, and made their riders remember all city locations. And to do it consistently, they started forecasting orders – preparing their menu according to the probability of ordering a particular item. They also scientifically re-engineered their pizza preparation process to ensure it can be cooked within 10-15 minutes.
Most probably Zomato too has a similar plan – incorporate cloud kitchens in dense areas with more demand, deploy prediction algorithms for popular food items (as they have the database of billion orders served to date), and build a separate 10-minute menu, different from the regular menu. Zomato recently invested USD 5 million in Mukunda Foods, a company that specialises in food robotics. So, it is possible with automation and technology to deliver certain food items in under 10 minutes, however, one question remains unanswered – Why? When Domino’s did it, people were excited about the novelty, however, in Zomato’s case, public opinion is altogether divided.
Why the race for faster delivery?
When Deepinder Goyal, the Zomato Co-founder, announced the 10-minute food delivery service, he also said that the company doesn’t want to do it, however, it is the popular chorus and everyone is chipping in, seemingly in unison. So, the real story is that it’s not about you – the customers. It’s about the competition. Zomato like any other company desires to be a leader in its industry vertical and also maintain that position for the foreseeable future. This means it not only has to fight the existing competition but also the expected competition that might crop up in the future. Zomato and other companies who have joined the race, already deliver food and groceries in 30-minutes or a day. It may happen that in future, a new startup might come up with a proposition of shorter delivery times. It’s like either they do it, or somebody else will. They have invested millions and billions in the market that they created for themselves. It’s obvious, that they don’t want a looming threat of a new entrant beginning a new cash war altogether. Zepto did it to Grofers and Big Basket, and certainly, somebody else will do it to Zomato and Swiggy. And thus, in anticipation, the companies have already begun these services to hinder any new entrant into the market they have built for themselves. It doesn’t matter if you order or not, or if the service becomes popular. The fact that there are service providers who already cater provide this service would act as a deterrent to new entrants.
The bottom line
It is difficult to account for the human consequences of actions stemming from technological impulses. The system will take its toll on executing it. Digital technology has enabled us in several dramatic ways, however, there should be a limit to what it can expect the physical world to deliver. Probably this war is not going to end till people and goods teleport themselves. The delivery through drones is already knocking on the doors, with the Government supporting the development of the same. More importantly, there’s a real danger of getting used to such service standards that it becomes impossible to revert to the more financially prudent options, in future.
Big Data – Fuel of the future. “Build today, sell tomorrow and pocket millions day after.” How data is becoming epicentre of the modern business world, explained.
Under the GST laws, apart from filing monthly/quarterly returns in Form GSTR-1 & GSTR-3B, taxpayers are expected to file an annual return in Form GSTR-9
Under the Goods and services tax (GST) laws, apart from filing monthly/quarterly returns in Form GSTR-1 and GSTR-3B, taxpayers are expected to file an annual return in Form GSTR-9 and an annual reconciliation statement in Form GSTR-9C. GSTR-9 for FY 2020-21 applies to registered taxpayers with aggregate turnover exceeding INR 2 Crores. GSTR-9C for FY 2020-21 applies to registered taxpayers with aggregate turnover exceeding INR 5 Crores. The due date for filing the same has been extended and the same is now February 28, 2022. FY 2020-21 onwards, GSTR-9C can be self-certified i.e. GST audit and certificate from Chartered Accountant / Cost Accountant is no longer required, unlike in the prior years.
Filing of annual returns is an important task to avoid red-tapism. The tax officers act based on information available to them. While the taxpayers may have paid the taxes faithfully, information about various aspects does not reach the tax officers automatically. Annual returns are an opportunity for the taxpayers to reconcile their books with the returns and file an annual statement disclosing that they have paid all the taxes appropriately. This can help in reducing the tax notices and scrutinies. While annual returns are applicable above a certain threshold, you can still voluntarily file the GSTR-9 and GSTR-9C returns to hand over your reconciliations to tax officers and strengthen your tax compliance. You can also obtain certificates from Chartered Accountants or Cost Accountants concerning complex aspects such as aggregate turnover, tax credit availment etc. and attach them along with GSTR-9C. It is highly recommended that you take the help of a GST expert who will not only file more accurate annual returns but also recommend changes in documentation, day-to-day compliances and best accounting and reporting practices, to avoid mistakes and errors, before they are committed, instead of reconciling them later.
Big data has become a capital asset for corporate & data analytics is becoming more important for their future business.
Have you ever wondered about human history and our existence on this earth? Sounds like a heavy discussion, as it’s not just about a few years, but many known and unknown million years and now 2021 also becomes a part of the same. While the earliest traces of human existence go back to six million years, we evolved to become humans only about 2,00,000 years ago. More interestingly, the civilized form of our living began only 6,000 years ago. The post-industrialization era is just 200 years old; the democratic world order has been established only within the last 100 years, and the modern digital world after the rise of the internet is merely into its 37th year. In the context of human history, our current living, system and culture are insignificant when compared to the several million years before this day, however, from the perspective of human progress and development, it is undisputed that the past couple of centuries weighs a lot more than the thousand centuries before. Do you know what made the difference? – the modern art of ‘recording’.
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When we are born, we are all the same – we know nothing about this world. We start looking up to those around us – the parents and the close ones and learn the basics of living – how to eat, walk and talk. As we grow older, our circle increases and we have friends, teachers, relatives and society whom we look upon and learn living in a community. We aren’t born vegan, religious, introverted or otherwise, we adopt it from those around us. Into the teenage, we start understanding the world around us, until then we only knew about it. We start developing our well-evaluated perspectives, principles, thoughts, desires and dislikes. By the end of our twenties, we develop aspects of our thinking which we find difficult to override in the rest of course of our life – our minds are concretised.
This stage of life is also the time when we look upon certain people as our heroes, based on our activities and experiences. In the early days, people used to look upon their clan leaders, kings and the Gods as their heroes, as our world was limited. However, with modernisation and globalisation, our idols were supplemented by great artists, thinkers, writers, revolutionaries, and leaders. In the last two decades, self-made personalities such as film and music celebrities, sportspersons, political leaders, businesspersons and technocrats have become the new idols of the millennial generation, thanks to the advancements in technology and the rise of the entertainment industry. However, even this trend is changing and fading quickly. The new teen generation is increasingly rejecting the historical greats and self-made personalities and is inclined towards a new class of idols – the social media influencers.
As a parent, it is heartbreaking to see children moving away from following the principled leaders and inspiring personalities, to the social media stars who have neither been instrumental for the country nor their own lives. However, some others in the background are having big smiles on their faces. Let’s talk about them today and other things on another day!
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