Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans FCB's touching work for a language school
Because: In high school I volunteered weekly at a local nursing home. Some residents had frequent visitors. With others, not one family member, friend or acquaintance ever came to see them. These were the ones who asked to be wheeled to the threshold of their room to watch and wait for the person they said today—every day—would be coming.
What a genius and touching cross-cultural initiative that connects generations.











