Gyanendra N Pati

(via Top 20 Marketing Growth Hacks 2016) 20 Marketing Growth Hacks you must try to make better memories in the very long term :)

(via How to unleash the awesomeness of real-time social media analytics)

The booming e-commerce sector in India is providing a dream opportunity to contribute towards building businesses grounds up, accelerate growth and create brands that can aspire to sustain in years to come. Read more

Top-5 game-changing marketing trends for 2015 that will command significant attention and investment from marketers.

(via Marketing Automation: How not to cook up a recipe for disaster!)

Failure of marketing automation initiatives is rampant among companies of all sizes. Here is a list of Top-5 mistakes and a guide to avoid their occurrence.

Learn the critical elements of Digital Experience Management (DEM) that CMOs need to know to be able to deliver a desired digital experience to its customers.

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Whitepapers, articles, blogs etc. are essential thought leadership assets for b2b marketers when it comes to inbound marketing, branding and outreach activities. These assets can also help to initiate conversation with prospective customers as well as to open new discussion channels with existing customers.

See how social media is being used in the banking space.

(via Social Media in Banking and Financial services)

Disruptive trends such as mobile, augmented reality and big data will evolve rapidly, backed by large enterprises and early adopters. Content, online and social media marketing will continue to be areas commanding significant attention and investment by marketers. Read on

To grow customer value, ensure loyalty and create brand advantage, CMOs need to proactively grab the latest and best of the marketing technology, platforms and channels. Cross-channel marketing becomes imperative for CMOs to provide consistent and personalized experience across multiple channels that exceed customer expectations every time... read on

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