#localytics

Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.

Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers

Boston-based Localyticsis fleshing out its mobile app analytics and marketing platform in a major route today with a variety of brand-new features to aid not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three gigantic brand-new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer…

iPhone X first weekend adoption tops Apple’s iPhone 8 models

“The iPhone X is already showing strong consumer adoption, according to a new report from Localytics out today, despite the fact that long shipping delays for pre-orders mean many customers have yet to receive their devices,” Sarah Perez reports for TechCrunch. “That said, iPhone X managed to grab 0.93 percent of the overall market share for iPhones after the first weekend of sales, the firm…

After first weekend of sales, iPhone 7 and 7 Plus show similar adoption rates as previous models

“Back on September 7th, Apple revealed its newest iPhone models, the iPhone 7 and 7 Plus, as well as its newest OS system, iOS 10,” Caitlin O’Connell blogs for Localytics. “Prior to that event, we analyzed the current landscape of Apple’s market and saw there had been some movement within the iPhone models, notably the ‘6S’ models gaining more share.”

“With the first weekend of sales…

Onderzoek: Consumenten laten apps sneller links liggen

Consumenten verwijderen sneller apps van hun smartphones. Dit constateren de app-onderzoekers van Localytics in een recent onderzoek. Vooral omdat ze niet meer aan de hoge verwachtingen voldoen. (more…)

Pillow Talk

手機 Apps 泛濫成災，1/4 被安裝後只用一次！

隨著智能手機的流行及 ROM 容量越來越大，不少人都會安裝大量的 Apps 而不自知，但是有多少 Apps 真的是用戶需要呢？近日有調查提供有趣的發現。 (more…)