#exacttarget

Writing Effective Emails That Get Attention

Guest post by Jill Konrath

The following tips are excerpted with permission from Jill Konrath’s The Ultimate Guide to Email Prospecting.

According to email provider ExactTarget, people take only 2.7 seconds to decide if they will read, forward or delete a message. These busy people sit with their finger on the delete button ready to blast you into oblivion the moment they detect that you’re…

Heartland Tech Weekly: Even after startup successes, scaleup capital is a scarce commodity

Included in this week’s Heartland Tech newsletter is a story I’ve been working on for a few weeks in the hopes that it can shed some more light on how a tech hub gets made — in this case, how the acquisition of ExactTarget by Salesforce for $2.5 billion has shaped the Indianapolis tech community.

I looked at what’s changed in the Indianapolis tech community since the acquisition (more seed…

New Post has been published on http://www.learn-digital-marketing.com/15-new-facebook-advertising-statistics/

15 New Facebook Advertising Statistics

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report, where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

It’s a fascinating report, and I suggest you download it (for free), as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and…