GLOVISOR

🚀 AI is rewriting the rules of marketing—and local businesses that adapt will win. In this episode of the Glovisor Podcast, host Joe Abreu sits down with Lois Wyant, an expert in online visibility, local SEO, and AI-powered marketing tools, to break down how businesses can compete (and beat) bigger brands in today’s AI-driven landscape. From the rise of AI search and “near me” queries to the importance of ongoing SEO, reviews, and a strong website foundation—this conversation is packed with real-world strategies you can apply immediately.

💡 You’ll learn: * Why AI is the biggest shift in marketing today * How local businesses can dominate search results * The truth about the Google “Three-Pack” * Why SEO is not a one-time task * How reviews directly impact trust and conversions * Where AI fits into a complete marketing strategy * What the future of AI means for business growth Lois also shares her journey from photography to web marketing, client success stories, and a special free gift for listeners.

👉 Free Gift Link: https://gift.profitableleadssystem.com/

👉 Learn more about JFT Web Marketing: https://profitableleadssystem.com/home--seo-classes?am_id=Glovisor AND on YT visit @jftwebmarketing If you’re a business owner, marketer, or entrepreneur looking to increase online visibility, leads, and long-term growth, this episode is a must-watch.

👉 Visit https://Glovisor.com to explore more tools, insights, and resources to grow your business smarter.

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🔔 Subscribe for weekly episodes & AI insights @GLOVISOR 💬

Comment with your biggest marketing challenge ---------------------------------------- ⏱️ CHAPTERS 00:00 Introduction to AI Tools for Online Visibility 02:01 Lois Wyant’s Journey in Marketing 05:13 The Impact of AI on Marketing 05:35 Understanding “Near Me” Searches 07:04 The Importance of Ongoing SEO 09:36 Comprehensive Marketing Strategies 11:03 Client Success Stories 11:57 Client Onboarding Process 12:45 Common SEO Questions 13:51 The Power of Reviews 16:36 Advice for Business Owners 17:36 Future Trends in AI & Marketing 19:35 Supporting Local Businesses 20:42 Special Offer for Listeners ----------------------------------------

☕ Exciting News!

Glovisor founder Joe Abreu was recently featured on the It’s Not Rocket Science: Five Questions Over Coffee podcast! 🎙️

We dove into:

✨ The Profit Optimization Program (POP)

✨ Shifting the business owner mindset

✨ A 7 Quick Wins workbook giveaway

✨ Practical steps to boost your bottom line

🚀 Don’t miss this conversation packed with insights for business owners ready to grow smarter and faster!

📺 Watch the episode: https://www.youtube.com/live/2p9-Ter6qm4

Podcast Information: The Complete Approach

TURN CONVERSATIONS INTO CONVERSIONS

In the high-stakes world of entrepreneurship, where every interaction holds the potential to propel your business forward or leave it stagnant, mastering the art of turning conversations into conversions is not just a skill; it's a superpower that separates thriving leaders from those merely surviving. As the core chapter in my Profit Optimization Program (POP), this principle dives deep into the psychology and strategy behind transforming casual chats, networking encounters, and client meetings into tangible revenue streams, emphasizing that true optimization begins with intentional dialogue.

Picture this: you're at a conference, exchanging pleasantries with a potential partner, but instead of letting the moment fizzle into a forgotten business card, you steer the conversation with precision, covering pain points, aligning your expertise with their needs, and planting seeds of value that bloom into deals. It's about shifting from reactive small talk to proactive value exchange: listen actively to identify unmet desires, then articulate your solution not as a pitch, but as an irresistible extension of their vision, backed by subtle social proof and urgency that compels action.

In POP, we break this down through a 12-step framework, starting with preparation, researching your audience to anticipate objections, and culminating in follow-up rituals that nurture leads without pressure, ensuring that 70% of opportunities don't slip away, as they often do for most entrepreneurs. The ripple effect is profound: higher close rates, deeper client relationships, and scalable growth that frees you from the grind of constant hustling. Whether you're negotiating partnerships or closing sales calls, remember, conversations are your currency. Invest them wisely, convert them boldly, and watch your profits soar.

💧 Is your business leaking profit without you realizing it?

I see it all the time—business owners with solid revenue, yet shrinking profits. The culprit? Hidden profit leaks.

Here are 5 of the biggest ones:

1️⃣ Unused subscriptions & tools

2️⃣ Inefficient vendor contracts

3️⃣ Time leaks in your team

4️⃣ Uncollected invoices

5️⃣ Marketing channels with low ROI

Each one may seem small, but together they can drain thousands from your bottom line.

✅ The good news? Once you spot them, they’re easy to fix.

👉 Want the full framework? Check out my book Profit Optimization Program (POP)—12 proven steps to grow profits & run a business that doesn’t run you.

📘 https://www.amazon.com/dp/B0FJDCQPF6 (Spanish) https://www.amazon.com/dp/B0FFH8YN88 (English)

👥 https://Glovisor.com

Is your business silently losing money? Most entrepreneurs don’t realize that hidden “profit leaks” are draining their growth every single month. In this video, I’ll show you how to spot and start fixing the common leaks—like unused subscriptions, inefficient processes, and poor vendor agreements—that could be costing you thousands. These small changes can make a huge difference in your bottom line. ✅ In this chapter of the Profit Optimization Program (POP), you’ll discover:

What “ghost expenses” are and why they kill profits

The most common leaks in small businesses (and how to identify them)

A simple way to track and plug leaks for instant savings

If you want to stop money from slipping through the cracks and finally keep more of what you earn, this is for you. 📘 Grab your copy of Profit Optimization Program (POP): 12 Steps to Grow Profits & Run a Business That Doesn’t Run You here: Glovisor.com

🚀✨ We did it AGAIN! ✨🚀 Thank you!

The book “Profit Optimization Program (POP): 12 Proven Steps to Grow Profits and Run a Business That Doesn’t Run You” in English has officially made it to the Amazon AU Best Seller list in Multiple Categories 📚🔥.

Thank you for believing in this mission to help more business owners optimize profits and take back control of their lives. 🙏

The journey is just beginning—I’m excited to keep sharing tools, strategies, and inspiration to help take your business to the next level! 💼📈

💡 Haven’t grabbed your copy yet? Now is the perfect time to join the POP community.

Raise Money Using a Pitch Deck

Unlock the secret to transforming everyday conversations into profitable opportunities. 💬➡️💰

In this video, based on the Profit Optimization Program (POP), we’ll show you how to:

✅ Build a Sales Process

✅ Sales Mapping

✅ FITS framework

✅ Confidently turn conversations into conversions

If you’ve ever struggled to move from a great chat to a closed deal, this training will give you the clarity and strategies you need. 📘

Learn more in my book POP: Profit Optimization Program – 12 proven steps to grow profits and run a business that doesn’t run you.

🚀✨ We did it! ✨🚀

The book “Profit Optimization Program (POP): 12 Proven Steps to Grow Profits and Run a Business That Doesn’t Run You” in Spanish has officially made it to the Amazon Best Seller list 📚🔥.

This achievement would not have been possible without your incredible support, reviews, recommendations, and trust 🙏.

Thank you for believing in this mission to help more business owners optimize profits and take back control of their lives.

The journey is just beginning—I’m excited to keep sharing tools, strategies, and inspiration to help take your business to the next level! 💼📈

💡 Haven’t grabbed your copy yet? Now is the perfect time to join the POP community.

👉 https://lnkd.in/eCPhKXAz (Spanish)

🌟 Thrilled to share this 5-star review for our POP book!

📖 Thank you for the amazing feedback! 🙌

🎥 Understanding the Big 3: P&L, Balance Sheet & Cash Flow 💡 Do you run your business like a CEO or just hope it works out?

In this quick video, I break down the 3 essential financial statements every entrepreneur must understand: 📊 Profit & Loss (P&L) 📄 Balance Sheet 💵 Cash Flow Statement

Master these, and you'll never be in the dark about your business again. Let’s get you profitable AND powerful. 💼🔥

🚀 Ready to own your numbers? This is where your next level starts.

👇 Watch, Save & Share with a fellow business owner!

Here’s the framework used by top performers—and it’s easier than you think.

Most entrepreneurs are so busy working in the business… they rarely stop to work on it.

Introduction to the Profit Optimization Program (POP)™ Manifesto

In this video, you'll discover the driving force behind the Profit Optimization Program (POP)™ — a bold declaration of our mission, beliefs, and unwavering commitment to helping business owners take control of their financial future.

💬 Need a reminder today?

Business isn’t just about big wins or setbacks—it’s about the courage to keep going.