Brief n°2 - Freedom Art festival in Prague
Client : The client of this project is the city of Prague.
Introduction : The city of Prague is a very cultural city who attract a lot of young people and a lot of tourists. The project is to organize a big festival in Prague during four days and three nights in different areas of Prague like âLetenskĂĄ plĂĄnâ or âRiegrovy sadyâ. The purpose is to bring people together to create what they want, painting, sculpture, photography, music.... During these few days, the freedom will be celebrate, people will be free to do what they want (artistically speaking) and enjoy at the maximum, this event has to be a reference in all the Europe, all people have to know it as the best festival of Europe, the communication on the social media has to be strong. Contests will be organize to push people to show their works and have a outside look on their artworks. Some competitions will be announced before the festival to prepare people to work and hang their works during the festival for others to vote for the best. Other contests will be just during the festival, for one hour, 3 hours, two days.. everything will depend on the contest. Concerts will be on there during the three night to celebrate this freedom of expression through the art and through th music to express us at the maximum.
Project/s Background : Prague is the capital and the biggest city of Czech Republic. This city is wellknown for its museums, architecture, operas... Prague is traditionally a European cultural center, a place of many events. Film Festival, Alternative Theater Festival, Prague Fringe Festival, Prague Festival of Writers, Prague Quadrennial, devoted to scenography and theatrical architecture.
Project/s Brief : First, research about some events or festivals, how to organize this kind of event, what is possible... Research on the graphic line that will be used (photography, illustration, colors ...). To start the creation of all the promotion, the beginning will be with the poster that will define the visual that will represent the festival, after the rest of the communication (brochure, video, visual) will be created. Create the layout of the site with the same graphic line and develop it as quickly as possible.
Audience : This festival is open for everybody of course and difference of age are welcome to mix people, culture, tradition, ideas and creativity at the maximum. But the main target stay young people, the mood will be very young with a lot of concert and bar. The purpose is to have fun ! To catch this target the campaign has to be promote on the social media for sure with video, photographies and other attractive visuals. But the campaign has also to be print (brochures and posters) to be promote everywhere in the street and to give the occasion at the people who donât have any social media to see whatâs happen and all the informations.
Tone of Voice : The mood will be on a young and free graphic line to represent this freedom of expression. The communication will be colorful to feeling the joy, the freedom and the party. People have to feel the mood of this festival before came, we must give them the desire to come, the desire to have fun and to free themselves
Requirements : Poster, brochure, social media visual, website, video, photography
Media/Format : The festival will be promote a lot on the social media and on the web because now, digital informations are very important, everybody can see them and people spend a lot of time on the social media. Of course, as every events, the festival will have posters hanging on the street, metro stations, bars etc.. These posters will give the first information of this event and people will go on the social media or on the website of this festival to have more informations. All people doesnât have the social media and some people prefer have a physical object or paper to have the informations, so brochures have to be create.
Presentation : Iâm going to present this festival by organizing a real (smaller) in the street of Bishopâs court, people will create what they want, participate in contests, play music.. what they want, and it could be great to celebrate our release from the end of this year too. All the physical support will be hung in the street, some animations will be organized with a small bar and a snack. This street will become a huge art street and people can do what they want to express themselves.
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