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The noble suitors, who have never sewn a thing in their lives, sabotage themselves by their own ambitions: they choose difficult fabrics to work with and cut huge, elaborate patterns and select gems and pearls and beads to sew onto it, and snip such long bits of thread that they lose time detangling their stitches, and ultimately resort to pinning bits together as they run out of time, so that their offerings initially look beautiful and flashy, but when the princess tries them on they stick her with pin ends and fall apart as she moves.

The humble protagonist uses a very simple pattern without embellishments and sews using short lengths of thread (snipped off and threaded for him by little birds of course) which don't tangle and therefore save time. His dress is plain by contrast, but holds together and the princess is able to move freely in it, and so he wins the contest and her hand.

I particularly think about the bit about threading the needle with shorter lengths of thread, needing to tie off more often but avoiding tangles and thereby saving time.

Terry Pratchett, in a letter to J. R. R. Tolkien, 22 November 1967

Thank you very much for your letter. The first one that I have received with regard to Smith of Wootton Major. You evidently feel about the story very much as I do myself. I can hardly say more.