Feedify | Web Push Notifications for Chrome | Firefox | Safari

Web push notification means a message which is sent automatically by any website or a web app. It were discovered in 2015 by chrome in its 42 version. It is always a clickable message. It is basically delivery of information to any computing device without any request from the client. It is used by the developers who develop adds. Push notification is a type of message which is shown on the screen of mobile phone. Puch notification is sent at any time or at any place and you didn't need any special app to get such notifications. Push notifications are also called server push notification. The advantage of push notification is that it doesn't require any special app or software to be open which allows a smartphone to receive social media messages even the phone is locked or even you are not using that app. It is very important to know that Web push notification is not supported by all browsers in android it is supported by Chrome 42+, in IOS it is not supported by any browser, In Mac OS it is supported by Chrome 42+ and Safari Mavericks, in Ubuntu and windows, it is supported by Chrome 42+ and Firefox 44+.

Things to know before implementing Web Push Notification -

1. Timings are very necessary -Web Push notifications need an instant response on the port of the receiver which makes timings very important. The common mistake which a lot of people do is that they ignore the time zone of the area in which your subscribers are located. Websites should be particular to the timezone and it should be particular that the receiver receives the message at the right time.

2. Do not send Push Notifications too frequently -It is very important to avoid that not to submerge your subscriber with more notification at one time. Only send a limited notification to your subscribers so that they cannot fed up by your notifications. Only send a less number of web push notifications so that they can handle.

Also Read- Push Notifications: All You Need To Know About Them

3. Segmentation -Segments are usually a group of people that you want to send notifications. A segment can be of many types like age group, common ideas geographical locations or anything that is common in them. So send notifications in segments like if you target anyone who has viewed shoes of Nike on your website, so send them a message or notification and tell them about new Nike shoes. This way can help you a lot.

4. Personalization -It is one of the main things to know if you want to send web push notification and it can be your key to success. You should know that how to make your notification more creative and attractive. Make your notification or message in such a way that the receiver feels that this message is created only for them. For example, Instead of saying that " 50% off sale today! click here to know more" you can say that "Hey Tommy, Nike shoes are 50% off today! Click here to redeem your coupon" is more effective.

5. Remember Difference in Browsers -As I mentioned before there are some browsers that didn't support Web Push Notifications in such a way that you had written them. In most of the cases, your notification will get cut after 10 or 20 words.

Web Push Notification is a very powerful way to attract clients or to communicate with the audience. If you kept these points in mind you will definitely get more clicks and results out of Web Push Notifications.