Fayid's Stumbles

We learn when we’re in our discomfort zone. When you’re struggling, that’s when you’re getting smarter. The more time you spend there, the faster you learn. It’s better to spend a very, very high quality ten minutes, or even ten seconds, than it is to spend a mediocre hour. You want to practice where you are on the edge of your ability, reaching over and over again, making mistakes, failing, realizing those mistakes and reaching again.

About 30 percent of consumers now anxiously embark on an open-ended purchase path, adding and dropping brands, caught in a loop and compelled to continue researching alternatives. Meanwhile, another 30 percent abandon the considered search altogether and simply zero in on a single brand. We call this latter path the "tunnel."

Any hour of sleep you get before midnight is worth two after midnight, so if for whatever reason you’re only going to get in six hours, you’ll feel much better by sleeping from 10pm till 4am as opposed to getting to bed later at 12am and sleeping until 6am.

With the shift to improvisation, the researchers noted the appearance of a distinctive pattern of brain activity. The dorsolateral prefrontal cortex, a region associated with careful planning and self-censorship, became dormant, while parts of the brain connected to the senses — hearing, seeing, feeling — became especially lively.