Curating for the Curious

Still this marketing strategy is INFINITELY more appealing than the usual awkward, forced, “you like this boring thing because now there’s a hashtag for it” tactic that corporations usually employ, and it’s pretty much the way to go as far as I’m concerned. The key I think is getting, you know, people who really know their stuff on board to produce funny content instead of bombarding people’s dashboards with things you think are relevant  and awkwardly slapping your brand on it

Nintendo’s marketing strategy has been pretty uninspired and they haven’t really struck gold since the “Wii would like to play” ads back in ‘06. Since then it’s been an chain of attempts at viral videos that never make it off their youtube page, failed news programs (Nintendo Week, Nintendo Show 3D, Nintendo Minute is still going but who knows how long that’ll last), and ads that air on Cartoon Network that half their fans won’t ever see. They’d benefit greatly from an online marketing strategy that engages consumers without being patronizing or stiff, knows how to entertain tumblr’s userbase as well as Nintendo fans, actively participates in fandom activity, and remains funny and approachable

MY POINT IS!!

NINTENDO!!!

“They rely more on the IDEA of Denny’s saying something a teen would say instead of making sure that what they’re saying is actually funny”

A new job for a new problem: Organizing, labeling, and managing content.

First–who’s going to do this job? Who knows. I do know that it won’t be the sexiest job in the world, so convincing existing PR/social folks to take this on might be tough. You’re not going to see a lot of volunteers.Second–who’s qualified to do this job? Does it really require a refined skill set? I probably lean toward “no.”

Noam Chomsky: “What about making the media more responsive and democratic? Well, there are very narrow limits for that. It’s kind of like asking: How do we make corporations more democratic? Well, the only way to do that is get rid of them. I mean, if you have concentrated power [I don’t want to say you can do nothing. Like the church can show up at the stockholder’s meeting and start screaming about not investing in South Africa. And sometimes that has marginal effects. I don’t want to say it has no effect.] But you can’t really affect the structure of power. Because to do that would be a social revolution. Unless you’re ready for a social revolution, that is, power is going to be somewhere else, the media are going to have their present structure and represent their present interests. That’s not to say that one shouldn’t try to do things. It makes sense to try to push the limits of a system.”

HyperNormalisation (Adam Curtis, 2016)

#GetCovered in frosting. pic.twitter.com/yFxGfPpPo0

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