Graphics Journey

Recently, I partook in a workshop on how to create moodboards for clients or even to use within the modules at university. This workshop was definitely eye opening as I wasn’t aware until I began the workshop that I had been doing moodboards wrong. I always believed that moodboards are essentially what’s known as an inspiration board. An actual moodboard as I learnt can contain: images relative to the brief, words from the brief, the colour scheme and possibly the typography you’re using and symbols or icons that represent something from the brief. I throughly enjoyed the workshop and now properly understand how to put a moodboard together and this is a skill that I will definitely be using within the future.

Recently, I partook in a textures and illustrations workshop which encouraged mark making and the way that you could incorporate this in your festival. The textures part of this workshop really inspired some of the photographs that I took as part of the photography workshop. 

The illustrations part also inspired my designing of my festival. As a part of the brief, I have to create a brand guideline for my festival and I plan to add illustrations in there so that it doesn't look too formal. Therefore, this workshop really helped me to understand the importance of these two factors within the design world.

The outcomes of the workshop are shown below:

There are a series of workshops that I partook in mentioned in this blog post which all focus on key areas in which I will need to ensure are mentioned and considered when designing my Mamma Mia festival.

The first area to consider is Wayfinding. This is a crucial area within the designing of the festival as it allows for your customers to navigate their way around the events that are happening at your festival. The wayfinding therefore becomes a key element of the design and is made up of three key components. The first area is a map. This should be easy to read and navigate, I plan to also use symbols in order to for the map to be easier to navigate and also help with dyslexic customers attending my festival. The second key area is landmarks. Usually festivals have one to three key landmarks which customers will use as a reference point in order to find their way around the site. The third and final area to consider is signposting. These are generally very helpful as they reassure customers that they are going the right way. 

Inclusive Design is about making it useable for anyone regardless of age, ability or circumstance. It is also without any exceptions such as race, disability, gender, economic background etc. Therefore, when designing the festival, I need to consider areas for disabled guests as they would struggle if they just went straight onto the sand. I also need to consider more widely affecting conditions such as being deaf or blind, and others relating directly to my target audience.

This workshop centred around being more playful with type and how simple a possible logo idea could be. This encouraged me as a designer to think more simply about logo design and I will keep this in mind for future projects also. 

The type exercises that I partook in encouraged us to play with more unusual typefaces that aren’t typically used within everyday life or within the fonts used for well-known brands. 

Personally, from this workshop, I have learnt that there is a simplicity in using type as a logo and also the importance of using a font that isn’t typically main stream.

Guy Field; https://guy-field.com/filter/Design/Parklife-2018

Guy Field was one of the leading Art Directors of the design work for the Parklife festival in 2018. Studio Moross were in charge of overseeing the design of the event with Field working as one of three Art Directors for the extremely popular and well-known festival. Studio Moross have continued to work with the festival until the present day and have become renowned for their style for the festival.

Illustration is a massive, key element within the branding for the Parklife festival with the theme for 2018 being inspired by cinema and 1950’s new world styling. Using illustration as the main design element within their styling gives the festival a cool, modern look and makes it considerably stand out from their competitors. For example: in the promotional video for boardmasters there is a huge focus on the videos and photographs of both their customers and their surroundings however in the promotional videos for Parklife they have an exuberant coolness due to their illustration which leaves the audience feeling excited.

It could be argued that this particular style only suits younger adults that are possibly going to one of their first festivals and that's why ‘being cool’ matters. However, the company including work done by Field within this project, have completely understood their audience here and gone about generating custom the correct way- their videos and posters are hugely popular and work for their audience.

Going forward in my festival creation, I want to work with the idea of illustration and motion graphics to promote my festival however it will be slightly different from the Parklife festival for two reasons. The first being the huge difference in audiences and that my festival has a huge age range in comparison to the type of music that Parklife festival attracts. The second is that I have to keep my promotion in line with the brand and its values as well as other factors associated with Mamma Mia such as the songs or even where my festival is being held.

Jake Matthew; http://www.jakemathew.com/reel

Jake Matthew is a freelance designer and animator who has worked for a number of huge companies. His CV boasts work with: Current TV and the Oprah Winfrey network, MTV Music Video Awards, Aleve Endtags, Redbull and McDonalds- McPlant.

Matthew’s work is full of colour and cool movements which bring a band to life as well as combining illustration, textures and photography into his works. What I like about Matthew’s Reel on his website is that he demonstrates a handful of different ways to promote a brand. My personal favourite and what I believe will suit my brand is the use of colour within his motion graphics alongside the use of text. I have mentioned my focus on the use of colour within my work on the festival as I feel that it is a huge part of the brand values. My work won’t be as technically good as Matthew’s but I plan to use his work to inspire my motion graphics.

Lovebox Festival: Hattie Stewart, Kiwi and Andy Baker

https://loveboxfestival.com/features/interview-hattie-stewart-andy-baker-kiwi/

The Lovebox Festival, much like Parklife, has become famous for its creative style and how it uses patterns, illustrations and bold colours to attract a huge audience. As I have previously mentioned within this project, I also want to focus a lot of my attention on my colour palette as I believe that it is crucial for it to be correct as it attracts custom as shown with the Lovebox festival.

The video promotions that lovebox use are also an inspiration to how I would want my motion piece to look. It wouldn’t be to as high a standard but I feel that this should be a good inspiration to start with. I believe that this would also work for the whole of my target audience as everything is easy to understand for all age groups.

Malika Favre:   https://www.malikafavre.com

Malika Favre is an illustrator who works predominantly with bold colours in her illustrations. She is known for her bold and minimalistic style which has been deemed “pop art meets op art”. Favre is a French artist who lives in Barcelona and has seen her work showcased in Vogue, The New Yorker, BAFTA, Sephora and Penguin books. She is hugely popular within her industry.

Her bold colour is what attracted me to her work. When creating elements for my festival and brand such as: the logo and the motion graphics, I plan to use bold colour to attract the customer. I feel that colour is huge within my festival as people tend to wear more colour in the summer along with patterns and this is the vibe my festival will have also. Therefore, Favre’s work demonstrates how to use lots of bold colour and how to use it effectively.

There is also a use of pattern within her work which as I mentioned above also links heavily to my festival. I have tried to incorporate colour and pattern into my creative process so far through both photographical elements, moodboards and designing brand guidelines etc.

Camber Sands beach is a Sussex beach that is home to the only sand dunes in East Sussex. The name of the beach is also self-explanatory as unlike the beaches surrounding the east coast, it has 5 miles of golden sand in comparison to the shingle and pebble which is common in the area. 

Due to the beach being 5 miles long, it makes it a very popular place for beach combing in the UK. The beach also gets bigger when the tide drops out. 

AUDIENCE PROFILE THREE: YOUNGER WOMEN

Name: Charlotte Butterfield:

·      Funny

·      Kind

·      Foodie

·      Loves Mamma Mia and Eurovision

·      Family orientated

More Information:

·      Age: 21 years old

·      Lives with Mum and younger sister Daisy who is 19

·      Final year University student graduating with a degree in Fashion Marketing

·      Loves listening to music when cooking and walking the dog, named Bruno.

Brand Attitude:

Living in a house full of women has led to all the women in the household becoming obsessed with ABBA and consequently Mamma Mia, over the years. A few years ago, Charlotte’s mum took her and her sister to the West End show and ever since then Charlotte has wanted to do something special for her mum. The festival allows them all to go to the festival together and have a great weekend.

Day in the Life:

·      At 6:30, Charlotte wakes up, showers and gets ready for university. Once she has finished this at 7:30, she goes downstairs to eat her breakfast with her family. Daisy is already there eating her cereals whilst mum is unloading the dishwasher singing to Abba because its on the radio. Once breakfast is over, Charlotte packs her bag and drives to university getting there for 9:00.

·      Charlotte begins her day at university with a two hour lecture and after she heads to a study space to do some work before the lunch hour hits. After completing some work, Charlotte goes to the canteen with some friends at 12:15. Whilst on her lunch break she checks social media and sees a post for the ‘Mamma Mia: Does your mother know that you’re out?’ festival. She decides that this would be a perfect thing to do to celebrate her Mum’s 50th birthday and also something that Daisy would like to do also.

·      Charlotte then attends another two hour lecture from 1:30 until 3:30 and then afterwards she drives home. When she gets home at 4:00, there is no one home as her Mum is at work and Daisy has gone to some of her own university work at a local café. She decides that this would be a perfect time to book the tickets to the festival which isn’t too far from where they live.

·      When her sister gets home at 4:45 she lets her know the news and they decide to save the surprise for her mums actual birthday. At 5, her mum gets home and they decide to order pizza because it’s a Friday night and no one can be bothered to cook. Once the pizza arrives at 6:30, they all sit and eat in the front room and watch a documentary on ABBA.

·      Charlotte stays downstairs for a few more hours watching tv before going to bed at 11:00.

Name: Anna Humphries

·      Hard-working

·      Caring

·      Fun

·      Friendly

·      Helpful

More Information:

·      Age: 53 years.

·      Works as a receptionist at a private dentist.

·      Has two grown up children with jobs and houses of their own.

·      Married to Kevin for 29 years.

·      Likes to go for brunch, cocktails with her friends, massive fan of 70-80’s music.

Brand Attitude:

Anna grew up in the 70-80’s which is why she is such a huge fan of the music from that era. ABBA were a huge band in that era and they were also hugely popular in the UK around that time making her and many other women of the same age massive fans. Anna often listens to her Mamma Mia/ABBA playlist in her car in the mornings and listens to 70-80’s music shows on the radio too. Anna has seen the Mamma Mia films of which she really enjoyed and even went with her friends to watch the hit West End musical of Mamma Mia a few years ago. She like many others was very excited when ABBA released new music at the end of 2021- it reminds her of her good younger years.

Day in the life: A typical Thursday-

o   Anna wakes up at 6:30 and does half an hour of yoga in her home gym in the basement of her house. When her yoga session is finished, she goes back upstairs and showers. After her shower, it is 7:20 and she proceeds to get ready for work. At 8:05, she heads downstairs and eats her breakfast whilst listening to 70-80’s music on the radio. Kevin is also now up and ready for his fishing trip which he is going on for the next few days.

o   At 8:45, Anna says goodbye to her husband and leaves for work where she arrives at 9:15 ready for a 9:30 start. Anna works until 12:30 and then she has her lunch break which lasts half an hour. During this time, she updates herself on what is happening in her friends and families’ lives as she checks Facebook whilst she eats. Anna then starts the latter half of her shift at 1:00 which lasts until 3:30.

o   At 3:30 when her shift ends, she checks her phone and finds that she has been asked to go for cocktails with her closest friends: Jackie, Kelly and Shazreen. She agrees to go once she has gotten changed and decides to eat whilst she is out with her friends later. Anna then proceeds to drive home all the while she listens to her Mamma Mia playlist as she has synced her phone to her car.

o   Anna arrives home at 4:10, she then runs herself a bath and plans her outfit. After her bath and she has gotten ready for her cocktails, Anna calls a taxi to come and take her to the bar. It is approximately 5:15.

o   Once she makes it to the bar, she waits for her friends to join her. They arrive soon after and they begin talking. Shazreen mentions that she saw a post for a Mamma Mia festival and asks the group if it is something that they would all like to go to. They all immediately get excited and start to plan the final details. Food and drink are ordered during this time and Anna has a great night.

o   Around 8:20, Anna and her friends leave the bar and get in a taxi back to her house. Once there, the husbands of her friends are called to pick up their other halves; during this time they book their festival tickets. The women are extremely excited as not only is it the songs, there’s also going to be scenes from the musical which they went to see a few years ago.

o   At 9:40, Jackie is last to leave and then Anna goes to get ready for bed. Anna gets into bed and watches a bit of television and messages Kevin to tell him about the festival. After messaging her husband goodnight and the news finishes on the television, Anna goes to bed at 10:35.

AUDIENCE PROFILE ONE: FAMILY FRIENDLY-

Name: The Holmes Family

Family of four: Mum, Dad, Katie and Felix

·      Honest

·      Kind

·      Young Family

·      Happy

More Information:

·      Mum works from home, Dad is a English Teacher, Katie is in year 1 and Felix goes to nursery every weekday morning.

·      Mum is 28, Dad is 29 and Katie is 6 whilst Felix is 4.

·      A family that loves doing things together and have dance parties at the weekend.

Brand Attitude:

Mamma Mia plays a huge part in the lives of the whole family. The songs from the movies are what are played during the dance parties that they have to make the children happy. Dancing Queen is also Katie’s favourite song which she sings constantly around the house. Mamma Mia puts everyone in a good mood, bringing the family smiles and laughter. The parents have also bought the children little dress up outfits so they can be a part of the cast. They have always wanted to see the musical but never have and can’t go to Mamma Mia; The Party as Felix is too young- this therefore makes the festival a perfect thing for the family to do together.

Day in the Life: A Typical Tuesday-

o   Mum and Dad wake up at 6:30 and get ready for the day. Dad dresses in a suit and mum dresses somewhat casual and smart due to her working from home. Mum wakes the children up at 7:00 and starts to help them get washed and brush their teeth. Whilst they are all in the bathroom, Dad lays out the clothes/uniform for them to get dressed in. Then, Katie dresses herself whilst Mum helps Felix; Dad goes to start Breakfast. Breakfast is next and Dad leaves at 8 and Mum and the children follow soon at 8:20.

o   Mum takes the children to school in the car and they listen to the Soundtrack for Mamma Mia on the way. Mum gives Katie her lunch when she gets to the school gates and Katie’s lunch box is of Mamma Mia. Mum then gets back home for 8:50 ready to start her working day at 9:00.

o   Mum works in the morning until around 12:15 then she goes to pick Felix up from Nursery. On the way home, they listen to the soundtrack again- this has become routine now. When they’re home, they eat lunch together and talk about Nursery.

o   Mum does some more work whilst Felix plays and then finishes for the day before picking up Katie from school. She gets to school with Felix for 3:00 and once again Mamma Mia will be playing on the rides to and from.

o   They get home and have a hot chocolate and a biscuit each and then its time for homework. Today, Katie has reading to do and they both have spellings. By the time the homework is complete, Dad walks through the door at 4:30. Dad and Mum cook the dinner together whilst the children play.

o   Once dinner is over and the pots have been washed, everyone sits down in the living room, Dad begins marking his high school English essays, Mum checks social media and the children watch the television. Whilst scrolling, Mum sees a post for Mamma Mia: Does your Mother know that you’re out? She sees that this is a family friendly festival open to children as young as 2. Mum believes that this would be great for a family day out this summer.

o   Next at 6:45, they bathe and read stories to the children which means that at 7:30 both Mum and Dad say goodnight to the children. Afterwards, Mum has a shower and washes her hair and then goes downstairs. She mentions the post to her husband, who has been continuing marking his essays, and they proceed to book tickets for the family friendly Mamma Mia festival. Then, at 9, Dad stops marking and they watch TV for an hour before going to bed at 10:00.

This is the Mamma Mia The Movie logo. The font used is a serif font called Bondi Poster Condensed. Within the font itself, there is a huge difference in weights within the letters- this relates to the expression of the word and fits it well. However, there is a contrasting element to the type and that is the exclamation point at the end. The exclamation mark at the end is extremely fluid and contrasts the seriousness of the font; it is not how you would expect the exclamation point to be in conjunction with the font chosen. 

This week at university there was a guest speaker; Jim Sutherland who focused on the importance of messing with type and not being overly precious with the creative process. There was also some other work that we did during the session which focused heavily on the work that he had produced but you will see that further in the blog post.

The session began with me cutting out letters to generate ‘faces’ with the letters. I chose the word ‘Mia’ due to the theme of my festival being Mamma Mia. Through this task, I learned the importance of making logos and type for a brand in a new way- you don't always have to draw you can cut out type and mess with the position. I also learned the importance of having to put your work on the floor or wall for example in order to check that it still is just as effective from that distance. The outcomes are shown below:

The pictures are from when I placed these ideas onto the floor. I learnt a lot from this technique and is one that I want to replicate in the future as I feel it encourages you to be more creative. I also liked to see my work in the different fonts which has also helped me when deciding what font to use for my festival. 

Another task I completed during the session was centred around flags and using the different elements of them to create something new. I used the flags of Great Britain and Tunisia in order to create my outcome. I enjoyed this task and it was something new that I had never really considered doing before.

As you can see, my outcome from the flags was a man parachuting off a cliff. The final task that I completed was using 3 or more flags and turning it into something else but we completed this task in groups. In the end, as a group, we had created a house out of the flags for South Korea, Great Britain and Greece.

At university, there was a workshop that taught us how to use After Effects which is a software that I have next to no knowledge on. This is something that I plan to work on over the course of this module, the summer and with my mentor. However, we were shown how to animate text which I believe will be a highly useful skill for me going forward in my degree. We had to use words from a previous workshop and therefore I animated the word Relax. As you can see in the images below, I started with the word Relax and the ‘x’ takes a turn and falls onto the bed to suggest that you should relax more. I made extensive notes during the workshop which made this process easier. 

This week we were set a task to design 50 different logo designs. This was a task that I feel that I completed to a high standard. I used a technique that was recommended to me by my mentor. The technique consisted of folding the paper (A4) into eight squares and giving myself 10 minutes to do eight designs. I followed this technique for 3 and the half page in order to generate ideas quickly and efficiently. I still folded the paper for the others but I generated the ideas that were similar to the others. From this process, the two general ideas that I liked were the doors idea which is repeated often and the circle with the elements surrounding it- this was inspired by the Glastonbury Festival Logo. Personally, these two ideas I feel are strongest and are the ones I want to take forward. The technique I feel worked really well as it allowed me just to get on with the process rather than overthink the creative process. The other ideas are from a creative workshop that I partook in and these will feature in another blog post.

Brand: A name, logo, slogan, and/or design scheme.

Customer: needs the brand.

Consumer: more choice, more power, choose what brand you buy.

Brand Ambassador: What brands you buy meaning you buy into a certain lifestyle.

Hyper-beast: two brands working together.

Concept Brands: countries, identity based, religion.

Commodity Brand: Shops, food brands, technology.

Branding Elements: 

- Brand Values (Identity)

- Brand Promise

- Brand Personality

-Brand Experience

- Brand Image

-Brand Name 

-Visual Brand Identity

- Brand Recognition

- Brand Architecture

- Brand Franchise

- Global Brands

- Local Brands

Considerations within Audience: 

Employees

Consumers

Pressure Groups

Media

Finical Sponsorships 

Suppliers

Competitors

Government 

Core Idea:

Products

Environment 

Communication

Behaviour

Types of Brand Names:

Acronym- HSBC

Descriptive- Easyjet

Alliteration & Rhyme- Micky Dee’s

Evocative- Surf

Neologisms- Iphone

Foreign Word- Muji

Founder’s Names- Cadbury’s 

Geological- Mars

Personification- Zara

Brand Guidelines:

Bible of Information from companies

Ensures brand consistency

Consists of:

Logos

Colour Palette- primary and secondary colours

Typography- style, size, spacing

Other Imagery

Voice and Tone- Language & Emotion

Brand Guidelines Include:

What your company values are

Links to other ways to communicate to disabled people

Best to work with a Family of Type

Brand Guideline Task:

Kick off your brand style guide with a great brand story

present your official brand name

use logo guidelines to create a recognisable brand signature

include your brands core colour palette

dictate your Typography hierarchy

Define your brand voice

ABBA are a Swedish pop group made up of the members Agnetha Fältskog, Benny Andersson, Anni-Frid Lyngstad and Björn Ulvaeus. The group formed in 1972 with their name being an acronym for their first letters of their name. Their name is arguably the most well known palindrome also.

ABBA are one of the most successful bands in history having topped the charts worldwide from 1974 to 1983 and more recently in 2021. ABBA became Sweden’s first ever winner of the Eurovision Song Contest in 1974 with the song Waterloo. In 2005 on the 50th anniversary of the competition, the song was chosen as the best song in the competition ever. 

The band consisted of two married couples: Benny Andersson and Anni-Frid Lyngstad and Agnetha Fältskog and Björn Ulvaeus. However, due to their success in the music world, their personal lives suffered leading to a collapse of both marriages. This led to changes within their music with more introspective lyrics. ABBA separated in 1982, the men pursued writing music for multiple audiences including: stage, musicals and movies and the women both pursued solo careers and Agnetha even pursued acting roles. 

A decade after the group split up, ABBA GOLD was released, which unsurprisingly became a worldwide bestseller featuring their greatest hits. In 1999, ABBA’s music was adapted into a musical named Mamma Mia! which was in the top ten for the longest running productions on Broadway. In 2008, a film was released under the same name which became the highest-grossing film in the United Kingdom that year. A decade later a sequel to that film, Mamma Mia Here we go again was released that too being incredibly popular worldwide with the two men making subtle appearances in the film. 

Their latest album Voyage released in 2021 to support their digital avatar concert tour which will be at specially built location in London from May to December 2022. ABBA are one of the best-selling music artists of all time, with their record sales estimated to be between 150 to 385 million sold worldwide. The group were ranked 3rd in best-selling singles artists in the UK with a total of 11.3 million singles sold in 2012. ABBA are also the best selling band in Sweden as well as the best selling band originating in continental Europe. The band are hugely popular in the UK with 8 consecutive number one albums as well as their song ‘Dancing Queen’ being inducted into the Recording Academy’s Grammy Hall of Fame.

As part of our current module ‘Enterprise’, we have to complete and pass our Graduate Plus Bronze Award. There are over 250 activities to choose from in order to complete the 12 needed to pass this award. 

There are four attributes each of which has three activities that you need to complete in order to gain this attribute and eventually the award. The names of these attributes are; Creative Problem Solvers, Enterprising, Professional and Work Ready and Global Outlook. All of these sections have slightly different meanings to allow you to grow different skills during the week. 

For Creative Problem Solvers, I completed a personality test which was helpful in learning how I work and what is needed for me to be successful. For example: my test showed that I am extremely organised and I need this to be successful when doing work. I also created a LinkedIn account which will help boost collaboration and maybe even enable me to work collaboratively with people globally or locally. The final task that I did for this attribute was a beginners workshop for LinkedIn understanding how to use this effectively. 

The next attribute is Enterprising. The first activity that I completed was a library induction which is where I demonstrated resilience in finding out how to use the digital database and use the numbers and decimals system in order to find where the books are kept within the library. This is a very helpful skill for me to learn especially as I am now doing the Discourse Module. The second activity that I completed was creating a Behance profile. Behance is something that I have used previously in my university experience but you don’t have to have a profile to use it. Therefore for this task, I have set up a profile which will allow me to get the best out of Behance creating mood boards and sharing my work. Finally, I have completed a Graduate Plus Bronze Award Workshop which allowed me to gain a deeper understanding about the award itself and the benefits of doing the Award.

For the global outlook section, I began by doing a book binding workshop which was all about creating a zine from paper itself without the use of glue, thread or staples. Therefore, this is an extremely sustainable way of book binding as it allows the Zine to be recycled easily. It also inspired me to go away from this session and try my own method of binding without staples etc. Another session that I attended was the Eco Gift Giving session where I learnt about cool alternatives for presents that are more sustainable. This also pushed my creativity as the whole session surrounds thinking outside the box to deliver a more sustainable outcome. I also learnt that the UK throws away 227,000 miles of wrapping paper each year which is just short of the distance to the moon. The final task that I completed as a part of Global Outlook is LinkedIn for networking. This helped me to establish what I needed to add onto my profile in order for me to get the full benefits of this platform. Using LinkedIn as an online CV is more sustainable and also allows for a more human interaction- weirdly- as you aren’t just a name on a piece of paper; you can add images of both yourself and your work. I now also understand how I am going to build a network for when I graduate. This session was extremely helpful and probably the most beneficial.

Then, for the final attribute, Professional and Work Ready, was centred around thinking about what I wanted to pursue when I graduated. A pathway that has always intrigued me is teaching. Therefore, I attended the Getting into Teaching session run by two representatives from Getting into Teaching. This session was extremely useful as the company actually has a free advisor for anyone wanting to be a teacher and the advisors are qualified teachers. I am glad I attended this session as it allowed me to see what support was there if I chose to become a teacher after I graduate. The second activity I completed for this was a session named Getting Work Experience this summer. The session detailed the importance of relevant work experience. This is something that I hope to start working towards in my second year; I now understand what steps I need to take in order to be successful at gaining relevant experience. Finally, the last session that I partook was on Freelancing and being Self-employed. This is something that I was curious about as it is a pathway that is available to me once I leave the university. 

For the beginning of this project, I completed a series of mindmaps which have allowed me to generate ideas surrounding many different areas of how the festival is going to ‘come together as one’. I completed many mind maps, the first of which surrounding what the theme of my fantasy festival was going to be or whether I would partake on live brief option. I decided to take on the fantasy festival brief as I felt this would offer me more freedom but also allow me the time to develop my skills through this module more so than if I took the live brief. 

The themes I discussed for my festival included: comedy festivals, drinks festivals such as gin or beer, film festivals as these are often quite popular also. However, the two main options that stood out to me from this idea generation were: Christmas or Mamma Mia. Both I believe were highly marketable and a concept I believe that would prove popular. Christmas as a theme however, was being used in other ways extremely similar to a festival. Each year conventions such as Christmas Markets (Birmingham, London, York, Manchester) arise, as well as the popular Winter Wonderland in Hyde Park. Therefore, I felt that maybe this wouldn’t be as niche as first imagined.