#audienceprofile

AUDIENCE PROFILE THREE: YOUNGER WOMEN

Name: Charlotte Butterfield:

·      Funny

·      Kind

·      Foodie

·      Loves Mamma Mia and Eurovision

·      Family orientated

More Information:

·      Age: 21 years old

·      Lives with Mum and younger sister Daisy who is 19

·      Final year University student graduating with a degree in Fashion Marketing

·      Loves listening to music when cooking and walking the dog, named Bruno.

Brand Attitude:

Living in a house full of women has led to all the women in the household becoming obsessed with ABBA and consequently Mamma Mia, over the years. A few years ago, Charlotte’s mum took her and her sister to the West End show and ever since then Charlotte has wanted to do something special for her mum. The festival allows them all to go to the festival together and have a great weekend.

Day in the Life:

·      At 6:30, Charlotte wakes up, showers and gets ready for university. Once she has finished this at 7:30, she goes downstairs to eat her breakfast with her family. Daisy is already there eating her cereals whilst mum is unloading the dishwasher singing to Abba because its on the radio. Once breakfast is over, Charlotte packs her bag and drives to university getting there for 9:00.

·      Charlotte begins her day at university with a two hour lecture and after she heads to a study space to do some work before the lunch hour hits. After completing some work, Charlotte goes to the canteen with some friends at 12:15. Whilst on her lunch break she checks social media and sees a post for the ‘Mamma Mia: Does your mother know that you’re out?’ festival. She decides that this would be a perfect thing to do to celebrate her Mum’s 50th birthday and also something that Daisy would like to do also.

·      Charlotte then attends another two hour lecture from 1:30 until 3:30 and then afterwards she drives home. When she gets home at 4:00, there is no one home as her Mum is at work and Daisy has gone to some of her own university work at a local café. She decides that this would be a perfect time to book the tickets to the festival which isn’t too far from where they live.

·      When her sister gets home at 4:45 she lets her know the news and they decide to save the surprise for her mums actual birthday. At 5, her mum gets home and they decide to order pizza because it’s a Friday night and no one can be bothered to cook. Once the pizza arrives at 6:30, they all sit and eat in the front room and watch a documentary on ABBA.

·      Charlotte stays downstairs for a few more hours watching tv before going to bed at 11:00.

AUDIENCE PROFILE ONE: FAMILY FRIENDLY-

Name: The Holmes Family

Family of four: Mum, Dad, Katie and Felix

·      Honest

·      Kind

·      Young Family

·      Happy

More Information:

·      Mum works from home, Dad is a English Teacher, Katie is in year 1 and Felix goes to nursery every weekday morning.

·      Mum is 28, Dad is 29 and Katie is 6 whilst Felix is 4.

·      A family that loves doing things together and have dance parties at the weekend.

Brand Attitude:

Mamma Mia plays a huge part in the lives of the whole family. The songs from the movies are what are played during the dance parties that they have to make the children happy. Dancing Queen is also Katie’s favourite song which she sings constantly around the house. Mamma Mia puts everyone in a good mood, bringing the family smiles and laughter. The parents have also bought the children little dress up outfits so they can be a part of the cast. They have always wanted to see the musical but never have and can’t go to Mamma Mia; The Party as Felix is too young- this therefore makes the festival a perfect thing for the family to do together.

Day in the Life: A Typical Tuesday-

o   Mum and Dad wake up at 6:30 and get ready for the day. Dad dresses in a suit and mum dresses somewhat casual and smart due to her working from home. Mum wakes the children up at 7:00 and starts to help them get washed and brush their teeth. Whilst they are all in the bathroom, Dad lays out the clothes/uniform for them to get dressed in. Then, Katie dresses herself whilst Mum helps Felix; Dad goes to start Breakfast. Breakfast is next and Dad leaves at 8 and Mum and the children follow soon at 8:20.

o   Mum takes the children to school in the car and they listen to the Soundtrack for Mamma Mia on the way. Mum gives Katie her lunch when she gets to the school gates and Katie’s lunch box is of Mamma Mia. Mum then gets back home for 8:50 ready to start her working day at 9:00.

o   Mum works in the morning until around 12:15 then she goes to pick Felix up from Nursery. On the way home, they listen to the soundtrack again- this has become routine now. When they’re home, they eat lunch together and talk about Nursery.

o   Mum does some more work whilst Felix plays and then finishes for the day before picking up Katie from school. She gets to school with Felix for 3:00 and once again Mamma Mia will be playing on the rides to and from.

o   They get home and have a hot chocolate and a biscuit each and then its time for homework. Today, Katie has reading to do and they both have spellings. By the time the homework is complete, Dad walks through the door at 4:30. Dad and Mum cook the dinner together whilst the children play.

o   Once dinner is over and the pots have been washed, everyone sits down in the living room, Dad begins marking his high school English essays, Mum checks social media and the children watch the television. Whilst scrolling, Mum sees a post for Mamma Mia: Does your Mother know that you’re out? She sees that this is a family friendly festival open to children as young as 2. Mum believes that this would be great for a family day out this summer.

o   Next at 6:45, they bathe and read stories to the children which means that at 7:30 both Mum and Dad say goodnight to the children. Afterwards, Mum has a shower and washes her hair and then goes downstairs. She mentions the post to her husband, who has been continuing marking his essays, and they proceed to book tickets for the family friendly Mamma Mia festival. Then, at 9, Dad stops marking and they watch TV for an hour before going to bed at 10:00.

Let’s examine who the key target groups for TED Radio Hour are. 

Well, this is somewhat of a tough one because of the diverse range of topics covered by the podcast. Thankfully, NPR provides statistics for TED Radio Hour and audience profiles for its broader listenership through an Ipsos Affluent Survey. As with the majority of NPR listeners, the TED Radio Hour audience is dominated by young, educated listeners with above average wealth.