The BDS movement uses the historically successful method of targeted boycotts inspired by the South African anti-apartheid movement, the US Civil Rights movement, the Indian anti-colonial struggle, among others worldwide.
We must strategically focus on a relatively smaller number of carefully selected companies and products for maximum impact. Companies that play a clear and direct role in Israel’s crimes and where there is real potential for winning, as was the case with, among others, G4S, Veolia, Orange, Ben & Jerry’s and Pillsbury. Compelling such huge, complicit companies, through strategic and context-sensitive boycott and divestment campaigns, to end their complicity in Israeli apartheid and war crimes against Palestinians sends a very powerful message to hundreds of other complicit companies that “your time will come, so get out before it’s too late!”