Enerica

Zillow, Trulia and Realtor: How to Get Them Working for You

Real Estate Review Services Zillow

Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46.

These typically are qualified buyers, with an average FICO score of 722, and their click conversion is even 3.4x higher than Google’s. This means that…

Practical SEO Guide: Good Business Is the Foundation of Good SEO

Search engine optimization (SEO) is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.

First, you have to be clear on what you are trying to accomplish on…

What is a business without a digital strategy?

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What is a business without a digital strategy?

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It’s like a…

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every…

Secrets of Successful Brands or Perfect USP

Branding and the Unique Selling Proposition

Successful branding has been researched since 1962,…

An Introduction to Branding

Have you ever been cornered by someone at a party who just doesn’t seem to stop talking? Your eyes…

Have you got the “gift of gab”? Why not cash in on it? Make at least $100 per referral

Make $100 or more for each successful project you refer to us. This is how it works:

[list…

Hospitals Finding New Ways to Use Social Media in Marketing

We’re becoming accustomed to social media campaigns. Clothing stores posting pictures of their…

Styling Your Content: Do Style Guides Matter?

So you’re going to a party. You’re digging around in your closet, a flurry of clothes tossed aside…

Internet Usage Trends: Who’s Online and What Are They Doing?

Don’t you love Pew Research Center? If you don’t and you’re an Internet geek, or really anyone who…

Case Study: Building a Website for J&A Properties

J&A Properties New Website

Our friend Justin is like a lot of small business owners. His business,…

Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

Recently, I have had a chance to use three popular online advertising platforms with the goal to…

Writing for Mobile Apps

You only have a few seconds to get your message across to a mobile user. Make them count.

We talk…

Writing for the Internet: Keep It Simple Stupid

Pucker Up. It’s time to learn about KISSing

In this brief missive, the challenges and benefits of…

Jumping into a CRM (Customer Relationship Management) platform like Salesforce can feel a little bit like shopping for groceries in a foreign country where you don’t understand anything written on the label.

AppExchange is Salesforce’s all purpose…

WordPress vs. Drupal: The Down and Dirty Difference

WordPress and Drupalare two of the more popular Content Management Systems (CMS) available to build…

Agile Project Management: Is it Time to Scrum?

In the very beginnings of software development, there was some question on how to best manage…