Original Post #2
Something that I learned about content strategy is that knowing your audience is key. The book tubers that I analyzed all understood who they were talking to, what that audience wanted and how they wanted to consume it. Another thing that I learned that I will highlight in the how to guide is that audience loyalty is a real thing, which I was completely surprised by. Newer book tubers who put out content 3-4 times a week and had very good audience interaction could still not compete in some areas with older channels with older followers. It showed that fresh and new doesn’t always mean more traffic and that feels important to bring up.

















