People want to be sold a dream; to be skinnier, to be healthier, to be richer. The problem is, no one really wants to do the work. They want quick, easy fixes. They fall for the “Get Rich Quick!” or the “Lose 15 Pounds!” and all the other scams out there. Advertisers and marketers play on this weakness. No one wants to be told its going to suck, its not going to happen over night; you will have to go above and beyond your norm. Because of this, people don’t lose 15 pounds quick, and they certainly don’t make millions over night; unless of course you’re Mark Zuckerberg.
People are sold on unrealistic dreams, and face major disappointment. Lets say we took the opposite approach as an advertiser/marketer by setting realistic expectations and high standards for people. They may not like it at first, but over time they will become rewired to understand and accept what it really takes to achieve their goals. R.A.W is a model that is going to give people the proper tools they will need to achieve these goals. As far as self-marketing goes, real, appealing, worth it’s while information is what is going to set you apart from the competition and gain trust in your audience.
When was the last time you saw an advertisement with the slogan: “Extremely hard diet” or “Risky Short-Term Investment.” I’m sure you’ve come to realize the answer is never. Marketers nowadays take the easy route when trying to self-market by lying to the general public by luring them into products or programs that are a bunch of bologna.
I am semi-professional athlete, and when people ask me how I do what I do, I tell them the ugly truth. In my experience, marketers rarely promote hardships; therefore, fabricating the truth, which leads to false advertisement. Using my profession as an example, fitness athletes and spokespeople often pretend that dieting, and training is a piece of cake; it most definitely is not. When you’re real and genuine about hardships, society is way more likely to relate, and find a personal connection with whichever you may be selling, or blogging about. Not to mention it will be refreshing to them to feel like they are hearing the truth.
Appealing is still selling that same dream, but going about it in a realistic fashion. People want to sell something that is appealing, and when using R.A.W tools as a marketing tactic, marketers won’t be using corny slogans, or photos of hungry models to sell their product. People strive for facts, evidence or progression from individuals much like themselves, or people they strive to be.
Sell something that society feels they cant live without, or that will better their lives as a whole. Build a trustworthy relationship with the individuals you are selling something to, and let them genuinely believe that with all of their hard work, your product is worth its while; because it is. Give them a sense of security knowing that what you have to offer is the truth and not fabricated.
Real, appealing, worthwhile information is something that will attract consumers and give them what they are really looking for. By being honest about hardships and risky situations, customers will not only respect you as a business professional, but your reputation will skyrocket. Play on truth, loyalty and accountability to become successful.
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