SIMPLY RAW

Final Visual Case Study:

A3 Page One:

A3 Page Two:

A3 Page Three:

Visual Case Study Documentation Process:

Studio Brief #10 (Repeat Pattern in Illustrator)

Repeat Pattern Pinterest Board: 

I created this board for inspiration prior to creating my own repeat pattern. I found similar designs I would be interest in making in relation to my Kombucha.

https://www.pinterest.com.au/elaiinarosee/d-e-s-i-g-n-a-s-s-e-s-s-m-e-n-t-u-n-i/kombucha-repeat-pattern/

Kombucha Repeat Pattern Brainstorm:

Although I did not generate a repeat pattern, after creating this pinterest board I have brainstormed a few ideas for the repeat pattern that would tie in nicely with my watermelon mojito kombucha beverage, and simply raw kombucha brand.  

key symbols/images/patterns to include: I was planning on using the peach I created for my simply raw logo for my repeat pattern. I was thinking of adding some leaves, a stem, a single peach, and also a bunch of beaches to my repeat pattern. 

colours: pastels, 6 colours for my 6 flavours, pinks, oranges, whites, greys & greens.

Self-Directed Brief #10 (Mock-Up Hunting)

Chosen Mock-up:

mockups-design.com

Flatlay: 

I designed the simply raw kombucha to be simple, use minimal colours, and a minimalistic design.

Label on held Bottle:

Physical Mock-up:

I printed my label out and stuck it onto a 330ml clear glass bottle, as my Watermelon Mojito Kombucha.

Front:

Side:

Side:

Documentation Process: 

Studio Brief #9 (Imagining Case Study Search)

Example Case Study:

During our online zoom lesson, in groups we collectively agreed on an awesome beverage design process case study that we found on behance. I forgot to save it so I decided to choose a new case study for my tumblr. It ties in perfectly to my modern, minimalistic, pastel and aesthetically pleasing kombucha design. 

Stand Out Features: 

I really like this example due to being sophisticated and having a nice structure. There are many digital illustrations exhibited as well as text explaining the design process of the No.125 example. The label, logo, typography and colour pallette are all broken down and have been appropriated. There are multiple versions of the designs showcased which contribute to how the brand was designed and developed.

https://www.behance.net/gallery/96949903/No125-KOMBUCHA?tracking_source=search_projects_recommended%7Ckombucha

Self-Directed Brief #9 (Label Anatomy Diagram)

Label Anatomy Analysis: to help decipher what to include in Simply Raw Kombucha Label. 

Kombucha Label Type: Bottle Label printed digitally in multi-versioned runs, finished with a protective varnish to keep the adhesive labels in pristine condition throughout the entire logistics and refrigeration.

Kombucha Individual Design Components:

Studio Brief #8 (Logo Development Process)

Example walkthrough and demo:

Looking at this example design process of the logo development structure and typefaces, as professional works on behance, allowed me to become exposed to new processes. These include: 

Type Manipulation

Symbol Exploration & Arrangement

Colour Exploration & Refining 

...allowing experimentation with the logo design, typefaces, and colours. 

Self-Directed Brief #8 (Imaging Research)

Determining and developing imaging style: 

Now that I have a visual direction to pursue, I have reviewed my moodboard to really focus on my labelling imaging concepts. I have gathered digital photographs and illustrations from pinterest involving visuals and typography, to assist me in generating original imagery. 

New Pinterest Board: 

This fresh pinterest board has been created to further refine my kombucha logo, label and packaging design. The board has allowed me to refine my kombucha visual direction even further, in relation to what I will produce and how I would like to achieve brand imaging desires. 

https://www.pinterest.com.au/elaiinarosee/d-e-s-i-g-n-a-s-s-e-s-s-m-e-n-t-u-n-i/new-kombucha-board/

Final Simply Raw Kombucha Visual Identity: (Colour; Black and White; & Reversed Versions)

Studio Brief #7 (Pitch Participation)

Viewing + Voting + Feedback of Online Pitch Presentations:

Fellow Classmate Works: 

I love how we had the opportunity to view our fellow classmates pitch presentations, rather than just submitting our own. It allowed us to take a glance at the design process and project design of our fellow classmates.

Voting: Every individual presented two visual directions. At the end of each, to me it was evident to which one caught my interest the most. I believe voting allowed individuals to find similar characteristics that were successful and unsuccessful throughout all presentations. 

My feedback:

In relation to feedback from my teacher and fellow classmates, the chosen visual direction was the Kombucha. Some feedback for improving on my kombucha product design include: to use typefaces that stand out and catch attention, and that I should use a bottle instead of a can, to show the contents inside of the kombucha can, rather than solely rely on packaging design of the can. 

Self-Directed Brief #7 (Logo Research & Visual Development)

Aaron Draplin Video – Illustrator Basics:

Aaron Draplin’s video was engaging and interesting, informing me that it is easiest to sketch logos and designs prior to placing them on illustrator. It was cool to see the design go from a plan to the end result. He takes you through the basics of creating and designing a logo, while making it look so easy and simple. 

Illustrator Basics Collection Videos:

This collection of videos includes an enormous amount of videos regarding Illustrator basics, allowing individuals to become familiar with the tools required when using Illustrator. This assisted my logo development significantly, due to having no previous experience with Illustrator. This allowed me to start from the very beginning with a walkthrough, also allowing me to learn anything specific I am unsure about, such as using type, symbols and grids.

Sketches of Simply Raw Logo Versions:

Simply Raw Typefaces:

Process Documentation: (online class notes)

Studio Brief #6 (Narrated Pitch Presentation Slides)

Visual Direction One: Chilled Pressed Juice Range

Slide One:

Slide Two:

Visual Direction Two: Chilled Organic Kombucha Range 

Slide Three:

Slide Four:

Self-Directed Brief #6 (Pitch Presentation)

Written Reflection on the pitch presentation process:

For my Pitch Presentation I developed my slides first to be sophisticated, simple and visually appealing. I tried using an aesthetically pleasing, minimalistic design, as well as an engaging voiceover to evoke my two visual directions of a Green Juice and Kombucha. 

My biggest challenge during this pitch as creating the script. Advice for someone completing the same pitch presentation includes: refining down your two visual directions and moodboards as much as possible, and not providing an overwhelming amount of information whether this may be through visuals or voiceover. The aim is to evoke the directions as simply and sophisticated as possible, allowing the viewers to connect easily with the visual direction that catches their eye and interests the individual. 

Looking back, I should have talked more about the packaging design of each visual direction. Here I would have described characteristics that are not obvious and make the products unique. This includes: the uniqueness of being refillable, why simply raw is good for the environment, more about the biodegradable label design, and what resources are used for the label, tag/sticker, bottle and bottle cap.

Visual documentation of Pitch Presentation:

Planning Pitch Presentation:

Script:

Script Recording - Voiceover:

Studio Brief #5 (Tumblr Journal Peer Reviews)

Due to enrolling late into this course, I did not complete a Tumblr Journal Peer Review or have someone complete one for my Tumblr. Slack feedback is similar, enabling me to receive any feedback required. 

Self-Directed Brief #5 (Design Design Advice Post)

My advice is to be consistent and work on little tasks frequently. The weekly tasks including one self-directed brief, and one studio brief, should be completed each week. You do not want the uncompleted tasks to build up, and become a massive task you have to do at the end.

Studio Brief & Self-Directed Brief #4 (Updated Moodboards)

Here are my updated mood boards, based on the feedback I have received. I tried to refine my images, by cutting back on any doubles and focusing more on an exact colour schemes and using white space effectively. A gridded format for my images, and using circles to showcase my colour palettes, called my design to instantly become more simplistic and sophisticated.

First Proposal: Chilled Pressed Juice

Updated Moodboard:

For my first updated mood board I focused predominantly on images I wanted to use in my exact colour scheme. Using the exact green and khaki shades I wanted, along with along with black and white, allowed my moodboard to breathe and become more minimalistic. This visual direction became more visually appealing due to being more balanced. My previous design was cluttered and overwhelmed, I change the background to a light pastel green which ties in much nicer than before. 

Second Proposal: Organic Kombucha

Updated Moodboard:

My second updated moodboard consisted on using 

For my first updated mood board I focused predominantly on images I wanted to use in my exact colour scheme. Using the exact green and khaki shades I wanted, along with along with black and white, allowed my moodboard to breathe and become more minimalistic. This visual direction became more visually appealing due to being more balanced. pink backgorund ties in nice, prio to this i had the same green backgorund as my first visual direction which did ot tie in at all. 

Self-Directed Brief #3 (First Moodboards, Rationales, & Keywords)

Name: Simply Raw Greens Juice 

First Moodboard:

Keywords: minimalistic, modern, bold, sustainable, glass, natural, organic, fresh, sophisticated, chilled.

Rationale: 

The ‘Simply Raw Cold Pressed Juice’ This plant-based collection is full of nourishing fruits and vegetables combined to create a refreshing drink for on the go. There is an exceptional variety, 12 gorgeous flavours to choose from which are designed to provide an inner and outer glow for the body.

A cleanse, detox, or glow allows the human body to be filled with all of the essential vitamins and nutrients to properly function. 

The modern minimalistic aesthetics present allow the target audience of humans who aspire to become a healthier and fitter person, to make the better lifestyle choice of choosing to have this juice. Other sustainable choices that can be made include refilling the glass bottles from the fresh juice in stores and disposing of packaging responsibly.

Proposal Two: Simply Raw Kombucha

First Moodboard:

Keywords: simplistic, elegant, modern, vibrant, sustainable, can, natural, organic, fermented, pastels.

Rationale:

The ‘Simply Chilled Organic Kombucha’ is an aesthetically pleasing glow drink, to detoxify the body allowing individuals to feel energised and a sense of calm. The minimalistic product and packaging is simple yet extremely effective. It is eye catching due to its soft pastel colour palette and minimal typefaces. 

There are 8 incredibly yummy flavours, presented as a significantly sophisticated product that is nourishing for the body, vegan, plant-based and energising. 

Studio Brief #2 (Visual Development)

Proposed Beverage Products: 

Fresh & Natural Green’s Juice

Fresh & Natural Kombucha 

Natural Sparkling Water

Healthy & Organic Alcoholic Beverage

Proposed Target Demographic: 

individuals to maintain or create healthy lifestyles

Health Conscious Consumers: individuals who want to live more sustainably and environmentally friendly. 

individuals who live simplistically.

Individuals on the go 

MindMap/Word Association/Image Association:

PINTEREST: Below is a link to my two visual directions through inspiration boards on Pinterest.

https://www.pinterest.com.au/elaiinarosee/d-e-s-i-g-n-a-s-s-e-s-s-m-e-n-t-u-n-i/ 

Possible Direction One: Fresh & Natural Green’s Juice.

This first board showcases my first visual direction allowing me to envision my final product design more easily. This layout has allowed me to gather similar modern and sophisticated juice blends in the one location, predominantly with a white background which was really helpful. Similar glass bottles, minimalistic typefaces, labelling, and simple detailing, allowed me to refine my ideas.   

Possible Direction Two:  Fresh & Natural Kombucha, or Natural Sparkling Water, or Healthy & Organic Alcoholic Beverage.

This second visual direction consists of an aesthetically pleasing and elegant vibe. I have chosen a pastel colour palette, using either a white or pastel background on most of my images. There are images of both cans and bottle with simple detailing I am very intrigued with. 

Self-directed Brief #2 (Sketching)

Rapid Prompted Sketch: During Lecture

Refined Lecture Sketch: Visual Library

Studio Brief #1 (Set Up Tumblr)

Today I began exploring and experimenting with tumblr. I created my first ever account, selected a theme, and began creating posts. I started off with creating 13 posts and filling in the basic information including:

the week 

the studio brief task 

the self-directed brief task 

I found it quite difficult to navigate around tumblr. I use Pinterest regularly and have found Tumblr quite hard to use in comparison. 

Self-Directed Brief #1 (Drink Packaging Comparison) 

Successful Packaging Design: ‘SANS SODA’

The ‘SANS SODA’ packaging is eye catching due to an aesthetically pleasing   minimalistic vibe. A large amount of white space is used, drawing attention towards the brand name and splashes of colour. This directs the audiences attention to simply yet effectively engage with this brand. Having the exact packaging layout among each flavour, with a change in the colour of paint splashes, allows the brand to become easily recognisable and the flavour to to be easily selected.

Unsuccessful Packaging Design: ‘Shasta’

The packaging for ‘Shasta’ is outdated and cluttered, not only making the brand, but also the flavour’s of the cans unappealing. The swirling lines, behind the brand name, fail to appeal to the audience through leading lines, rather making it overwhelming. This is due to an array of dull colours such as brown along with majority of the writing being diagonal, making it hard to read.