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It’s #throwbackthursdays what’s your favourite classic tune #music #design #print #thinkprint #tape #retro #pink #blue #memories #business #fun #studio #dj #tube #classic #graphicdesign #thursday #powermetal #pop (at eazyprint)
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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
Charles Eames
Great video
PRINT IS AN INVESTMENT
Print is an investment
When you start looking at New Design and Print for your products or services you should recognise it as an investment! As such, you should expect to get a return from that investment.
The results can come in many ways, ideally increased orders and new business but sometimes it can be feedback.
Most people believe that if they try something and it doesn’t work then they have wasted their time, money and energy and simply give up. Well you don’t need to give up… the eazyprint team is here to help.
Print Marketing is a very powerful tool when used correctly but you have to persevere. Unlike the vast majority of our competitors at eazyprint.co.uk we help and advise you on how to get a better return for your time and money!
Design logos in black and white before adding colours!
Designing Logos
Design logos in black and white before adding colours!
Design logos in black and white before adding colours! When designing a logo always start in black on white! This simplistic approach is beneficial for a couple of reasons. Firstly design and save your logo as a black & white vector file so it is scalable with no distortion. Now you can see how it looks and works as both a small and large logo. e.
Secondly you can view and present to a client with them being able to make a solid acceptance without reacting emotionally or being overwhelmed with colours that they don’t like. Once you and/or your client are happy with the design you can then take the next step by adding and playing around with colours.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Colour pallets should differ between the age of the audience
Colour Pallets
Colours pallets should differ between the age of the audience
When designing you need to make sure your artwork is appropriate for your audience. For example, you should not use dark colours such as brown or grey on a design which has young children as the target market. Young children like bright, vibrant colours such as blue and red because they stand out and they are more.
appealing to them. Younger children are only able to associate certain colours such as red with say apples or yellow with the sun due to the way in which they learn. As children get older their colour pallets grow, and so more colours can be introduced. The older the age group the more colours you can use including dark colours.
Meet The Team - Hollie Mason
Meet the Team
Hollie Mason
Production team
1. What was your favourite food when you were a child?
My dads pizza bread made on a thick slice of bread.
2. What’s your favourite indoor/outdoor activity?
Colouring in.
3. If you could choose to stay a certain age forever, what age would it be?
8 - So I can play in my princess castle, have an imaginary pet unicorn and not have any worries.
4. If you could meet anyone, living or dead, who would you meet?
Jesus - So I could ask him what he would do.
5. If you won the lottery, what is the first thing you would do?
Write a list of what I would like to do with the money with a massive glass of champagne.
6. If you could witness any event past, present or future, what would it be?
World peace.
7. What was the last movie, TV show or book that made you cry or tear up?
Don’t tell the bride - Because I'm emotionally unstable when it comes to weddings.
8. Something you learned in the last week?
The longest word in the English dictionary is 45 letters. Pneumonoultramicroscopicsilicovolcaniosis - a disease caused by the prolonged inhalation of fine siliceous dust.
9. If you ruled the world, what would you change on Day 1?
That it was socially acceptable to eat ice cream, cookies and chocolate for breakfast.
10. How do you act when you’re stressed out?
Cool, calm and collected... Well most of the time.
11. Whats your favourite Pantone Colour?
Pantone 244C because it matches my hair.
Using stock photos when designing your print
Using Stock Photos
Using stock photos when designing your print
When it comes to your design, photography and imagery has always been a vital part. There are many companies that use low quality images which does not reflect well on their business, product and/or services they are promoting. Some use images and logos that they have on their website but these are usually not suitable for printing as they are often low resolution. Web designers use small low resolution files on websites to enable the pages to load quickly but if the same files are taken from the site and used for print they will look pixelated, blury and unprofessional.
There is an answer to this issue, stock imagery is easy to find on the internet, download and its ready to be used. There are literally thousands of images and photos to choose from, enabling you to find eactly what you need. You should be able to get both a small file for your web site and a larger version for your print, you need to ensure the images you use for print are high resolution, 300dpi or above. The downside to this solution is that the better the quality of the image/photo the larger the price tag, as most are professionally taken. However there are also many other websites where you are able to download high quality imagery for free! Once you have downloaded the image you are able to edit it and use it immediatley. This will make a huge difference to your print and the results you get in return! Here is a few examples of some sites offering free images/photos. www.sitebuilderreport.com/stock-up https://www.pexels.com https://pixabay.com http://www.lifeofpix.com
Don’t specify a colour based on its on screen appearance
Specifying Print colours
Don’t specify a colour based on its on screen appearance
When looking at your screen and comparing it to your print you need to bear in mind that what you see is an illuminated version of the print and so the colours won’t look 100% accurate. In many cases the image on screen and the print can be very close, so much so that they don’t appear to be different to the human eye. Equally there can be instances where the colours look drastically different and this is often down to the lighting and calibration of their screen and the print.This has always been an issue for printers and designers.
When trying to get certain words to stand out there is many different ways to do it such as making the text bold or changing the font or under lining it, when changing the colour of the text be sure that the colour wont stop it from standing out so use bold bright colours but one that wont clash with the other colours on the print.
Although we have our screens calibrated most clients screens will have a completely different screen colour calibration are not aware of this common issue, as such they expect what they see on their screen to be perfectly re-produced on their printed items. It is worth advising your customers about this issue in advance of any print production, at proofing stage is ideal. While you may not get the colours exact you can make sure they are happy with what they get by educating them and their expectations.
Coloured Type Can Provide As Much Emphasis As Bolding
Emphasis using colour
Coloured Type Can Provide As Much Emphasis As Bolding
Adding different colours to text is a great way to add emphasis to your design This is a very good way of getting your print to stand out but be warned that you must not be over used as it can make it look clogged up if it is used to much don’t over use this method.
When trying to get certain words to stand out there is many different ways to do it such as making the text bold or changing the font or under lining it, when changing the colour of the text be sure that the colour wont stop it from standing out so use bold bright colours but one that wont clash with the other colours on the print.
Research has shown that more white space gives a far better reading comprehension as the human eye prefers to look at things which are not crowded or heavy. As the use of white space attracts the eye it creates a relaxing visual effect, clearer communication and paves the way to a better understanding and a more effective piece of print. Try experimenting with the different white space and layout styles to see what works best with your print.
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Free to watch • No registration required • HD streaming
Think of white space as a colour and use it positively
Using White Space
Think of white space as a colour and use it positively
The use of white space on any form of print can be crucial and impact quite heavily on the success of the final designed piece of print! Using white space should be considered from the outset and there are two types to think about. 1. Active White Space: Space intentionally left blank for a better structure and layout. It also gives emphasis to the content area and leads the reader from one element to another. 2. Passive White Space: Empty space around the outside of the page or blank areas inside the content which is formed as part of the layout process.
Research has shown that more white space gives a far better reading comprehension as the human eye prefers to look at things which are not crowded or heavy. As the use of white space attracts the eye it creates a relaxing visual effect, clearer communication and paves the way to a better understanding and a more effective piece of print. Try experimenting with the different white space and layout styles to see what works best with your print.
Using colours to create a calm effect
Calming Colours
Using Colours to create a calm effect
When it comes to choosing the right colours for your print you need to give some thought to what you are selling or promoting? For example, you wouldn’t use blood red for a business that promotes relaxation and massages because red is a powerful colour linked to many things such as negativity, defiance, anger and aggression. So for this type
of industry you would be looking for more relaxing colours, light pastel tones such as pale blue, pink, violet, brown or green which promote harmony, balance, reassurance, warmth and tranquillity. By using these colours it makes the reader feel calm, comfortable and safe. These calming colours are less vibrant and contain a lot more white or black than normally.
When choosing colours don’t be afraid to go bold!
Using Bold Colours
When choosing colours don’t be afraid to go bold!
When designing print you want it to stand out and look strong. Using bold colours is a good way to stand out from the crowd. On the other hand, this does not mean you should go mad and use bright florescent colours on all your print! If you get it wrong it can have a negative impact. Using bold colours too much can make everything look the same and then you lose that all important impact!
When using bright colours try mixing them with bold colours what aren’t so bright such as a bright pink with a light brown. This makes the pink stand out more and the two contrast very nicely. Using colours to counter balance one another is very important, as using too many bold colours can make your design look cluttered and unprofessional.
Don’t specify print colours with RGB values in your artwork!
Specifying Print Colours
Don’t specify print colours with RGB values in your artwork!
When it comes to printing your not able to use RGB colours. RGB colours are made from projected light (ie LCD Screens), CMYK and Pantone colours are made from pigments which then generate reflected light. RGB colours are normally brighter and a lot more saturated, because the RGB colour gamut is a lot bigger than the CMYK equivalent.
When working on print it is tempting to choose really bright RGB colours and as they look good on screen but when printed the fact is that you won’t achieve the desired result. You can get close by using Pantone colours. It is worth noting Pantone (special mixed colours) are not an option when digitally printing.
Pantone 7683 color match. A stamp I got from the latest issue of @uppercasemag. I think the post mark came from the city of Melbury Osmond, England.
— //SNEAK PEEK PHOTO from my upcoming book “Tiny Pantone Objects”//
Bliss colour matching
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Why not!
Colourful and packs a punch!
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A new geometric design every day
