Dockument

Designing Logos

Design logos in black and white before adding colours!

Design logos in black and white before adding colours! When designing a logo always start in black on white! This simplistic approach is beneficial for a couple of reasons. Firstly design and save your logo as a black & white vector file so it is scalable with no distortion. Now you can see how it looks and works as both a small and large logo. e.

Using Stock Photos

Using stock photos when designing your print

When it comes to your design, photography and imagery has always been a vital part. There are many companies that use low quality images which does not reflect well on their business, product and/or services they are promoting. Some use images and logos that they have on their website but these are usually not suitable for printing as they are often low resolution. Web designers use small low resolution files on websites to enable the pages to load quickly but if the same files are taken from the site and used for print they will look pixelated, blury and unprofessional.

Using White Space

Think of white space as a colour and use it positively

The use of white space on any form of print can be crucial and impact quite heavily on the success of the final designed piece of print! Using white space should be considered from the outset and there are two types to think about. 1. Active White Space: Space intentionally left blank for a better structure and layout. It also gives emphasis to the content area and leads the reader from one element to another. 2. Passive White Space: Empty space around the outside of the page or blank areas inside the content which is formed as part of the layout process.

Using Bold Colours

When choosing colours don’t be afraid to go bold!

When designing print you want it to stand out and look strong. Using bold colours is a good way to stand out from the crowd. On the other hand, this does not mean you should go mad and use bright florescent colours on all your print! If you get it wrong it can have a negative impact. Using bold colours too much can make everything look the same and then you lose that all important impact!

Specifying Print Colours

Don’t specify print colours with RGB values in your artwork!

When it comes to printing your not able to use RGB colours. RGB colours are made from projected light (ie LCD Screens), CMYK and Pantone colours are made from pigments which then generate reflected light. RGB colours are normally brighter and a lot more saturated, because the RGB colour gamut is a lot bigger than the CMYK equivalent.

Matchstic    |    http://http://matchstic.com

“Richard Photo Lab is a quality-obsessed photography lab in Hollywood, California. Known for their great degree of care with image processing, scanning and handling - they sweat the details of each and every frame.”

Matchstic is a premier brand identity house, founded in 2003 in Atlanta, GA. We operate at the intersection of art and commerce and have the ability to forge positive change and accomplish business objectives through creative thinking and smart design. We exist to ignite passionate brands.

Carlos Bermúdez